2008-10-31 13:24:03 -
- Research and Markets (www.researchandmarkets.com/research/b996f7/virtual_worlds_th) has announced the addition of the "Virtual Worlds: the Internet of Avatars" report to their offering.
Virtual Worlds: the Internet of Avatars defines the 3D virtual world value chain and key business models, profiles leading companies, examines industry and consumer trends, forecasts market growth, and offers recommendations to large media companies, technology companies, consumer
brands, marketers, and enterprises.
"Without appealing content and applications, virtual worlds are nothing but empty shopping malls," Yuanzhe (Michael) Cai said. "In order to reach mass-market consumers, the industry needs to move beyond its obsession with user-generated content and infuse their worlds with professional content and engaging activities."
Key Topics Covered:
Introduction: 3D Virtual Worlds
- Definition and Taxonomy
- Key Market Trends
- Drivers and Inhibitors
- Device Diversification
- Lessons from 2D Virtual Worlds
Virtual Worlds Business Models
- Subscription
- Land Sales and Maintenance
- Virtual Goods
- Virtual Asset Depreciation
- Marketing and Advertising
- Conclusion
Value Chain Analysis
- Overview of the Value Chain
- Platforms and Worlds
- Virtual Worlds Agencies, Application Developers, and Content Studios
- Media Companies
- Brands and Advertisers
- Enterprise Customers
- Consumers
China: an Emerging Market
- A Brief Overview of China's Virtual Worlds Industry
- Key Chinese Virtual Worlds Companies
User and Revenue Forecast
Recommendations
- Virtual World Companies
- Media and Entertainment Companies
- Brands and Advertisers
- Enterprises
Resource Book Overview
Consumer Analysis
- Consumer Adoption of Virtual Worlds
- Demographics of Virtual World Residents
- Virtual Worlds Compared to Other Online Media
- Virtual Worlds Usage Patterns and Behaviors
- Expenditure in Virtual Worlds
- Interest in Adopting Virtual Worlds
- Interest in Avatar Portability
- Europe: Virtual World Adoption and User Demographics
Company Profiles
- Forterra
- IBM
- Linden Lab (Second Life)
- Makena Technology (There.com)
- Millions of Us
- MindArk PE AB (Entropia Universe)
- Multiverse Networks (Multiverse)
- MyCosm (Simmersion Holdings)
- Sony Computer Entertainment America
- The Electric Sheep Company
- Vivaty
- Vollee
Data Sources For more information visit
www.researchandmarkets.com/research/b996f7/virtual_worlds_th
Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
