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Computer & Technology

VETRAG generate product data sheets at a button press in Microsoft Dynamics AX with Perfion PIM

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Product information and images are easily maintained through Perfion PIM
Product information and images are easily maintained through Perfion PIM
2012-12-13 15:22:51 - When creating data sheets and catalogs, VETRAG benefit especially from Perfion’s dynamic table designer. Certain of VETRAG’s items have width, length and height values, while others have e.g. volume or completely different values. Depending on which features are labeled on a product, they will or will not be published. No additional information has to be entered, and there are no blank spaces in the list of values in the output.

“To us, the best thing about Perfion Product Information Management is the seamless integration with Microsoft Dynamics AX. And, of course, the dynamic table designer.

I consider our cooperation with Perfion PIM to be very positive and professional. They are always keeping their focus on the customer’s needs and continue working on finding a solution until a problem is solved. Their support is excellent, and emerging issues can actually be solved - really fast.”
Grégoire Zelenka, CEO, VETRAG AG

Each year VETRAG create catalogs in the areas of kitchen, catering, household and gifts for two different customer segments. The largest product catalog has 600 pages and includes about 12.000 items of 50 different brands.

Before using Perfion Product Information Management, VETRAG’s

large catalog was created by a graphics specialist one item at a time. The process was extremely time consuming since images and information first had to be found in Excel sheets and other data sources. In addition, this process had a further disadvantage when the range and prices changed: The control of master data was almost impossible.

A desired B2B online store had not been within VETRAG’s reach, because it would require too much effort to create and maintain a webshop with no centrally available data.

VETRAG’s most important marketing channels are the product catalogs, the product information sheets and in future also a B2B online store.

According to VETRAG’s CEO, Grégoire Zelenka, Perfion’s integration with Microsoft Dynamics AX is crucial in the preparation of product data sheets, through which customers receive their offers:

“I can actually generate product data sheets directly from an offer at the press of a button in Microsoft Dynamics without having to re-enter information a second time in another system. Therefore, we have remarkably reduced the administrative burden in connection with preparing offers. The Perfion software is also really good value for money, and the implementation of the system is easily managed.“

VETRAG’s last step will be the development of a B2B online store, since Perfion now makes it possible to provide all the necessary data effortlessly. Through the online store, VETRAG’s commercial customers will be able to get comprehensive information and they can order the desired products; all in a self-service process leaving VETRAG’s customer consultants more time for high-quality customer support.

The Swiss company VETRAG AG are suppliers of innovative products for catering, household, kitchen, gift and promotional items. VETRAG’s customers are wholesalers, retailers, department stores and the industry.

VETRAG AG specialize in finding the most innovative products and to offer them to their customers at the best value for money.

With consulting services and a comprehensive inventory of over 25.000 different items, VETRAG AG meet daily customer needs and requirements at a high level.

Press Information:

Niels Jernes Vej 8, DK-9220 Aalborg

Contact Person:
Kim Kristiansen
VP Sales
Phone: +45 70 26 26 80
email: email


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