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www.vesdia.com - Trevelino/Keller Communications Group Media Contact: Carrie Crabill, 404-214-0722 ext. 102 ccrabill@trevelinokeller.com Vesdia Corporation: -0- What: Learn how loyalty programs utilize branded credit and debit cards, and merchant-funded rewards networks to generate significant customer growth and profitability for all parties. During the Maximizing Loyalty Strategies session, attendees will hear first hand by representatives
from Hawaiian Airlines, Vesdia Corporation and Bank of Hawaii about lessons learned in creating an effective loyalty strategy. The participants will outline specifically how they created a program that provides multiple ways for members to earn miles, provides reward funding from third party sources and drives reward redemption. Specific tactics to be discussed include: -- Offering multiple ways for customers to earn rewards - flights, all spend on the card, local merchants, online mall, national retailers, etc. -- Creating effective marketing - multi-channel, segmented -- Providing meaningful redemption options - flights, hotel accommodations, car rentals, merchandise and gift certificates, charitable donations, etc. Who: Lars Holmquist CMO Vesdia Corporation Lynnette Louis Consumer Deposits Bank of Hawaii Rick Peterson VP, Marketing and Sales Hawaiian Airlines When: Monday, October 6, 1:30 - 2:15 p.m. Where: ATM, Debit & Prepaid Forum Sheraton Wild Horse Pass Resort and Spa Chandler, AZ
About Vesdia Corporation
Vesdia Corporation is the single largest provider of loyalty marketing and multi-channel merchant network services. Through its leading merchant-funded rewards programs and patent-protected technology, Vesdia offers a full array of loyalty solutions to financial institutions, affinity groups and merchants enabling customers to earn more meaningful rewards faster. For more information, visit www.vesdia.com.
About ATM, Debit & Prepaid Forum
The ATM, Debit & Prepaid Forum is a card and payments-based event in its 16th year, focusing on three distinct market segments (ATM, Debit & Prepaid), with an added track and additional focus on emerging payments, in one comprehensive program, designed for C-level executives from banks, financial institutions and non-traditional bankcard issuers.
Maximizing Loyalty Strategies: A Case Study with Hawaiian Airlines
and Bank of Hawaii
