2011-05-16 15:13:25 -

Vertis Communications : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. , a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America, today announced the appointment of Jeff Pritchett as Vice President, Finance, Strategy and Treasurer.

In this expanded role, Pritchett will support the company’s mission to drive strategic ventures and transactions that enable Vertis to enter new and extend existing markets, bring advanced technologies to its industry-leading clients and maximize value for its investors. Pritchett will lead Vertis’ strategy and M&A teams, collaborating with business leaders throughout the organization to ensure integral business initiatives, investments and operations are inline with the company’s long-term objectives and advance its position as a leading marketing communications company.

“Jeff has proven

both at Vertis and in his prior roles at globally-recognized companies that he is able to drive strategic and financial initiatives that will propel Vertis’ business strategy and position our company to maximize our future potential,” said Gerald Sokol, Jr., President and Chief Executive Officer, Interim, for Vertis Communications. “He has been a driving force behind Vertis’ successful recapitalization and ongoing operational revitalization, and in doing so, has earned the respect of his colleagues, Vertis’ Board of Directors as well as our lenders and investors. I am confident that Vertis will benefit as he focuses on the strategic and operational aspects of our business to enhance growth.”

In his role as Treasurer for Vertis, Pritchett will continue advising on capital markets, liquidity and other treasury developments and initiatives. He will maintain leadership of the Investor Relations team, interfacing with financial advisors and partners to articulate the organization’s business goals and reinforcing enhancements to the multichannel approach in support of clients’ communications and marketing needs.

Pritchett joined Vertis in 2007 and most recently served as Vice President, Finance and Treasurer as well as CFO of Operations. Since joining the company, he has served as a senior advisor to management and the Board of Directors overseeing key Finance functions, including Treasury, Financial Planning and Analysis, Financial/Accounting Operations and Lender and Investor Relations. He also has overseen pivotal strategic initiatives such as the company’s successful merger and integration with American Color Graphics, as well as its significant recapitalization. Prior to joining Vertis, Pritchett served in leadership roles at Delphi Corporation, Hewlett Packard and General Motors. He graduated with an MBA from Purdue University and BBA in Finance, magna cum laude, from Walsh College.

For more information about the appointment of Jeff Pritchett to Vice President, Finance, Strategy and Treasurer or Vertis’ strategic approach to communications and direct marketing, please contact Jessica Vastyan with Stanton Communications at 202-223-4933 or JVastyan@stantoncomm.com : mailto:JVastyan@stantoncomm.com .


About Vertis Communications

Vertis Communications is a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America. Our deep industry knowledge and extensive range of offerings—including integrated data solutions, digital program management systems, creative services, world-class print and mail production, logistics, out-of-home and business process outsourcing—are used to deliver superior program performance that drives bottom line results for our clients. With 100 strategically positioned locations and more than 5,000 dedicated professionals, we deliver impeccable quality and fast turn-around to any market. For more information, visit www.vertisinc.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .

This press release may contain forward-looking statements. The words “believes, “anticipates, “expects, “estimates, “plans, “intends,” and similar expressions are intended to identify forward- looking statements. All forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from projected results. Factors that may cause these differences include fluctuations in the cost of raw materials we use, changes in the advertising, marketing and information services markets, the financial condition of our customers, actions by our competitors, changes in the legal or regulatory environment, general economic and business conditions in the U.S. and other countries, and changes in interest and foreign currency exchange rates.

Consequently, you should consider any such forward-looking statements only as our current plans, estimates, and beliefs. Even if those plans, estimates, or beliefs change because of future events or circumstances, we decline any obligation to publicly update or revise any such forward-looking statements.


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Stanton CommunicationsJessica Vastyan, 202-223-4933 jvastyan@stantoncomm.com : mailto:jvastyan@stantoncomm.com