2008-05-10 00:31:09 -

- Vertical Branding, Inc. (OTCBB: VBDG) announced today that its management will hold a conference call on Wednesday, May 14, 2008, at 4:30 p.m. ET (1:30 p.m. PT), to discuss financial results for the quarter ended March 31, 2008.

To participate in the event, please dial in as follows ten to fifteen minutes in advance to allow time for

registration: dial 800-762-8779 if calling from within the United States; international callers should dial 480-248-5081. Please provide the passcode 3877027.

A link to a webcast archive of the event will also be available on the Company's web site at www.verticalbranding.com for a period of ninety (90) days.

About Vertical Branding, Inc.

Vertical Branding is a consumer products company selling high-quality household, beauty and personal care products at affordable prices. The Company builds consumer awareness for its products and brands through direct response television, Internet and print advertising, with the goal of broader wholesale distribution to many of the country's largest retailers and drug chains as well as catalogs, home shopping channels and international distributors. Vertical Branding develops its own proprietary products and brands and licenses the rights to other select products that pass its rigorous screening process. The Company's hottest-selling products and brands currently include MyPlace, SteamBuddy, Hercules Hook, ZorbEEZ, EZ Foldz Step Stool and StarMaker Cosmetics.

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