2013-10-23 13:01:48 - Styling gel for men holds 6 per cent share of GCC’s AED 70 million hair gel market
Dubai, UAE – 23 October, 2013 – Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has launched a new packaging for its Vatika Hair Gel for men in the region. The youth-oriented metallic tube with well-highlighted brand name is redesigned to appeal more to the male consumers in the region where Vatika Hair Gel already holds a 6 per cent share of the hair gel market worth AED 70 million in the GCC.
Vatika Hair Gel is part of Vatika’s range of hair styling products that provides natural nourishment and radiance. The product’s newly designed tube is now being offered in attractive combinations of bright and dark colours. This makes the design more
attractive and ensures higher visibility on shelf. Vatika’s three hair gel variants are Maxx Hold for Steel Effect, Wet Look for H2O Effect and Strong Hold for Rigid.
Maxx Hold for Steel Look contains Cactus as the key ingredient along with Olive and Nettle, which provides long-lasting styles along with intense shine without flaking or residue.
Wet Look for H2O Effect is enriched with Aloevera, Honey and Jarjeer to provide moisture and humidity adding texture to hair for real ‘Out of Shower’ looks.
Strong Hold for Rigid Spike with Olive as the main ingredient and fortified with lemon and henna provide long-lasting spikes without any flakiness or stickiness.
The product’s ‘Hold Strength’ is indicated numerically and graphically along with a ‘24-HR HOLD’ logo in the new package to further enhance its credibility.
Abhinav Kumar, Group Product Manager, Dabur International, said: “Vatika Hair Gel is already a big hit among the male consumers because of its fortifying herbal extracts. We have re-packaged it in a stylish tube, giving prominence to the brand name to make it more aligned to compete with other major brands in the market. The new packaging in metallic colors has been designed to complement the image of the young men without compromising on the product.”
Vatika Hair Gel is especially suited for energetic young males who exude modernity, confidence and style. The redesigned tube gives a perception of high volume while providing helpful information about the herbal product in the front panel to add to the product proposition. The informative back panel of the tube describes about how the gel works and the benefits provided by its ingredients.
Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of existence.