2008-08-29 23:20:02 -

www.vantagecontrols.com - Vantage Derek Jensen, 801-229-2800 Marketing Communications Manager derekj@vantagecontrols.com or Richter7 Public Relations Abby Clinger, 801-521-2903 aclinger@richter7.com Vantage, a leading provider of home automation solutions for luxury homeowners, announced today the debut of their new corporate branding at CEDIA 2008 in Denver. Visitors to the Vantage booth at the Denver Convention

Center will see a more consumer centric positioning, new marketing collateral, a more solution orientated presentation of products and a new brand promise - Living Perfection.

"This branding is part of an overall initiative to move the Vantage brand in a direction that will appeal more directly to the luxury consumer," said Marketing VP Andrew Wale. "While the messaging at CEDIA is tailored more to our dealer network, the intent is to provide marketing initiatives that clearly position Vantage's value with the luxury consumer - creating additional interest and demand."

The Vantage booth at CEDIA is configured to demonstrate to dealers the scale of the solution portfolio that Vantage offers. "While 'Living Perfection' means a fabulous home made better for our consumers, 'Living Perfection' should mean the ability to easily and efficiently satisfy the homeowner's dreams for our dealers," said Wale.

CEDIA, which hosts the largest gathering of custom integrators and installers of high-end consumer electronics in North America, was seen as the perfect opportunity to present the new Vantage brand to the public.

About Vantage

Headquartered in Orem, Utah, Vantage is a leading manufacturer of intelligent control systems for luxury residential applications. With over 20 years' experience, Vantage excels at employing the latest technologies in its products to create fully integrated complete home automation solutions. Vantage has been part of the Legrand group since its acquisition in 2006. Legrand, located in Limoges, France, is the world specialist in products and systems for electrical installations and information networks. For more information, visit the Vantage/Legrand Web site at www.vantagecontrols.com.

Rebranded Corporate Image Demonstrates Living Perfection