2013-10-01 11:49:02 -
Metso Corporation's press release on October 1, 2013 at 12:45 p.m. local time
Valmet, which is demerging from Metso, is assuming a new corporate visual
identity. The new visual identity will be fully adopted when the company
launches its business operations at the start of next year.
Valmet's corporate logo - a green, forward-pointing arrow emblem with the word
Valmet in steel grey - conveys a customer-focused and strong forward looking
company with sustainability as a success factor.
The name of the new company - Valmet Corporation - was announced earlier this
"The name is already historically familiar to people and it is associated to
high quality and reliability. This is an excellent basis to start building the
company's recognition and corporate image globally," says Valmet's President
CEO, Pasi Laine.
are divided into three business areas and five geographical
areas. The business areas are Services, Pulp & Energy and Paper. The
geographical areas are North America, South America, EMEA (Europe, the Middle
East and Africa), Asia-Pacific and China.
Valmet's customer promise is "Forward"
Valmet's corporate visual identity exemplifies the company's basic premise,
strategy and intent. The ultimate reason for Valmet's existence is to convert
and refine renewable resources into sustainable results. Valmet's strategy is to
provide competitive technologies and services to the pulp, energy and paper
industries. At the heart of this strategy is also the company's strong
commitment to move its customers' performance forward. Valmet's vision is, in
fact, to become the global champion in serving its customers.
"Our customer promise - 'Forward' - reflects our strong commitment to promoting
our customers' success and to developing solutions for the future. Valmet is
moving forward, its business operations promote sustainability and we are
strongly involved in improving our customers' results.
"Valmet's competitiveness is based on our leading position in providing services
and technologies for industries using bio-based raw materials. Our comprehensive
services offering, broad service network, and large installed equipment base
will provide a solid platform for growth. Together with our committed and highly
skilled personnel, we are committed to the future success of Valmet and its
owners and customers," says Laine.
Valmet's corporate image was designed by the Finnish advertising agency Briiffi,
in cooperation with Valmet's management.
Metso is a global supplier of technology and services to customers in the
process industries, including mining, construction, pulp and paper, power, and
oil and gas. Our 30,000 professionals based in over 50 countries contribute to
sustainability and deliver profitability to customers worldwide. Metso's shares
are listed on the NASDAQ OMX Helsinki Ltd.
For further information, please contact:
Anu Salonsaari-Posti, Senior Vice President, Marketing and Communications,
future Valmet tel. +358 50 453 4262
*after the demerger
Valmet Forward (jpg):
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Source: Metso Corporation via Thomson Reuters ONE