2010-08-27 14:39:02 -

Campbell Soup Company (NYSE:CPB) is bringing on the heat to low-sodium foods with the introduction of V8 Spicy Hot Low Sodium 100% vegetable juice. With 140 milligrams of sodium in each 8-ounce glass, this deliciously-zesty juice delivers bold taste with less salt while still serving up two full servings of vegetables (1 cup) and 50 calories. In fact, V8 Spicy Hot Low Sodium juice displays the American Heart Association heart-check mark and meets the U.S.
government requirements for a low-sodium food.

“We’re pleased to offer a kicked up version of our original Low Sodium V8 ® juice, which has been a fast-growing part of the V8 franchise over the years,” said Dale Clemiss, Vice President, Beverage Marketing. “People often associate less salt

with less flavor. But, V8 Spicy Hot Low Sodium offers the spice and heat people are looking for that’s not often found in low-sodium products.”

A recognized leader in sodium reduction, Campbell is committed to providing great-tasting foods that can also help people manage their sodium intake as part of a healthy diet. In fact, Campbell offers more than 200 reduced sodium products across its portfolio of soups, sauces, beverages, pastas and breads. This includes the entire V8 beverage portfolio, which meets government standards for heart-healthy foods. In the past three years, original V8 100% vegetable juice has been reduced in sodium twice and is now at 420 milligrams of sodium per 8-ounce glass. Last year, the original Spicy Hot V8 juice was also reduced in sodium by more than 40 percent to 480 milligrams of sodium per serving.

New V8 Spicy Hot Low Sodium 100% juice is available at supermarkets, club stores, convenience and mass merchandise stores nationwide for a suggested retail price of $3.99 for a 46-ounce bottle. For more information, visit www.v8juice.com : .


About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com : .

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Campbell Soup CompanyJuli Mandel Sloves(856) 342-3717 juli_mandel_sloves@campbellsoup.com : mailto:juli_mandel_sloves@campbellsoup.com orWeber
ShandwickEmily Jane Watt(312) 988-2212 ejwatt@webershandwick.com : mailto:ejwatt@webershandwick.com