2008-08-05 12:57:01 -

www.researchandmarkets.com - Research and Markets (www.researchandmarkets.com/research/38677c/us_consumers_weigh) has announced the addition of the "US Consumers Weigh In on Mobile Video Content Choices" report to their offering.

In the past year, the mobile video market has shifted radically, and two forces have emerged to radically change the definition of "mobile video." First, Internet delivery of user-generated and professional content is moving viewers from their living rooms to their computers. Second, high-quality mobile devices that use wireless networks (such as Apple's Wi-Fi iPhone and iPod Touch) are improving mobile access to the Internet in general. As a result, "Internet video" increasingly means "mobile video."

This research uses innovative survey techniques to provide an in-depth comparison of US consumer attitudes toward various

types of mobile video content delivered over cellular, broadcast, and Wi-Fi networks as well as device preferences and content sources.

Our 2008 survey illuminated interesting trends and adjustments in the ways people think about mobile video.

The report also defines potential usage models that highlight the benefits of mobile video solutions offered by mobile operators, time-shifting and place-shifting hardware, as well as portable media players and similar devices. Unlike other research that is available, this report also includes an analysis of the ATSC M/H standard now being tested for use by US broadcasters.

Key Topics Covered:

Executive Summary

Introduction

Content Choices

Mobile Operator-Selected Content (MediaFLO and 3G)

Broadcaster-Controlled Content

User-Controlled Content (Internet Access)

Access and Device Choices

3G

Broadcast Spectrum

Non-Cellular Broadband and 4G (Wi-Fi, WiMAX, LTE)

Sideloading

US Consumer Attitudes Toward Mobile Video Options

Survey Methodology

Scenarios

"Second Chance" Question

Refining Questions

Survey Results: Overall Interest in Mobile Video Scenarios

Respondent Demographics and Characteristics

Scenario: Out-of-Band Cellular Video (Mobile Operator-Controlled)

Scenario: Free-to-Air Local Broadcast (Broadcaster-Controlled)

Scenario: Remote Access to Home Programming (User-Controlled)

Scenario: Wi-Fi Access to Web Video (User-Controlled)

Scenario: 3G Video Clips and Streaming (Mobile Operator-Controlled)

The "Second Chance" Response to Scenarios

Mobile Content Viewing Preferences

On-Demand Programming (89.6%)

Access to STB and DVR Content (82.7%)

Professionally Produced Content (80.9%)

Broadcast-Quality Content(79.7%)

Monthly Payments (70.9%)

Local and Network Broadcast Content (61.5%)

Full-Length Shows (60.4%)

Assessment: Mobile Video Networks and Content

Two Usage Models

Waiting Room Usage Model

Leisure Time Usage Model

Networks: Broadcast, Wide-Area, Local-Area, and Sideloading

Content: Professionally Produced and User-Generated

Content: Made-for-Mobile, Network, and Local

Conclusions and Comparisons: US Consumers Want...

...Something Familiar and Free

Second Place But First to Market: Out-of-Band Cellular Video

Americans Prefer Monthly Payments to Hardware Purchases

Methodology

Related Reports

For more information visit www.researchandmarkets.com/research/38677c/us_consumers_weigh

Research and Markets
Laura Wood, Senior Manager
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