2008-12-15 15:17:02 -

www.undertone-inc.com - Undertone Networks, a premium online advertising network, announced today that John Sabella has joined the company as chief technology officer. In this new role, Sabella is responsible for guiding the company's overall technology strategy and development efforts. Sabella will focus on systems that provide enhanced efficiency and effectiveness for Undertone's advertisers and publishers including analytics, targeting and monetization capabilities.
"As one of the most savvy and versatile technology executives in the industry, John shares our vision of building unique and efficient applications that allow marketers and publishers to gain even more value from their ad network partnerships," said Michael Cassidy, president and chief executive of Undertone Networks. "We are delighted to welcome him to

the team."
Undertone Networks aims to harness future opportunities by continuing its partnerships with third party systems, while simultaneously leveraging Sabella's expertise to offer smart, innovative solutions that help advertisers and publishers reach their objectives.
"Undertone has clearly demonstrated a unique value proposition, which is one of the main factors that attracted me to the organization," said John Sabella. "There is a huge opportunity to take advantage of technology to further enhance our current offering and become an even more valuable partner for our advertisers and publishers."
"The world's leading brands and major publishers continuously look for ways to increase efficiency and ROI," said Greg Stuart, former Interactive Advertising Bureau CEO and co-author of the book "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds." "I have worked with John for years and there is no one better suited to lead this charge."
Sabella is based in the company's San Francisco office. Prior to joining Undertone, Sabella was senior vice president of engineering at Rhythm NewMedia, a start-up advertising-supported mobile video company, where he managed the development and launch of the company's mobile video advertising platform. Before that, Sabella served as chief technology officer and chief operations officer at Conducive Corporation, where he designed and delivered adMarketplace.net, an Internet ad-buying technology based on an open, transparent marketplace and a scalable self-service model. Also while at Conducive, he built the eBay Keywords system which allowed sellers to promote their products through keyword buying across eBay.
Sabella began his digital media career at DoubleClick, Inc. as vice president of engineering, where he rebuilt the company's entire publisher platform and was instrumental in developing and launching new products such as Boomerang, Dart for Advertisers, and DARTmail, among others.
With more than a decade of interactive experience, Sabella has served on a host of advisory boards for digital companies, including Tacoda, Inc., Adap.tv, Permuto, and AdInfuse. He is a graduate of Columbia University.
About Undertone Networks
Undertone Networks is a premium online advertising network comprised of today's top media properties. Undertone provides online solutions that help advertisers achieve their brand and performance-based initiatives via a comprehensive selection of ad formats, rich media, targeting capabilities and personalized service. The company is headquartered in New York City and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles and San Francisco. For more information, please visit www.undertone.com.


Undertone Networks

Darsen Campbell, 212-685-8000 ext. 171

dcampbell@undertone.com

or

Peppercom

Jessica Packard, 212-931-6170

jpackard@peppercom.com