2008-04-12 22:28:03 - Today's Chinese consumers are fueled by rising affluence, product choices, brand selection and new aspirations for the future. As China dives into Capitalism, how are the everyday lives of the Chinese people changing in the world's fastest growing economy?

Join Moving Target Research Group and witness first-hand the changes taking place in modern China in real-time.

Global consulting firm, Moving Target Research Group and an International team of researchers, futurists, cultural interpreters and local market experts will be leading the Rethinking China! excursion to Shanghai, June 24-30, 2008, to experience first-hand how the future is unfolding in the New China.

"Rethinking

China is an intensive deep-dive immersion into the evolving lifestyles, attitudes, behaviors and needs of today's Chinese consumers", explains Valerie Romley, director of the "Rethinking Today's Emerging Markets" series.

Through a series of on-site, experiential and ethnographic visits, business leaders will get an intimate and in-depth look into China's emerging consumer culture. The small group format allows for unparalleled access into the lives of today's Chinese consumers via in-home visits, retail shop-alongs and man-on-the-street interviews to reveal real-time consumer-centric insights. "The visits to local homes are an incredible opportunity to peek into the private life of consumers as they go about their daily life; going to school or work, shopping, cooking and even going out on the town." says Romley.

On-site visits with local industry experts from Shanghai's leading innovation labs, design studios and advertising agencies, will deliver fresh insights into the emerging cultural trends, market opportunities and cross-cultural challenges of doing business in China.

Who should attend? Rethinking China! is particularly valuable for those in charge of strategy, marketing, research and development, product design and user experience for their organization.

About Moving Target Research Group (MTRG): MTRG is a global research consultancy that explores, translates and synthesizes consumer ideology into actionable intelligence in today's global marketplace. The Rethinking Today's Emerging Markets series delivers unparalleled culture-driven insights into today's emerging market consumers. Upcoming excursions open to the public include, Rethinking China, in Beijing October 14-20, 2008 and Rethinking India November 11-17, 2008. Corporate market excursions are customized and designed to meet the specific goals of the organization or industry.