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Uncover how you can harness influencers in your marketing and communications strategy

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2014-02-20 11:11:49 - SMi’s Identifying and Engaging with Influencers masterclass - hosted by Edelman Digital will take place on the 7th April in London

Influence is an essential part of both issues management and 'image' promotion online. Influencers can spark protests, inspire mass support movements, change public attitudes and opinions and change the behaviour of the publics you want to engage. Although the defence industry typically pays more attention to demand drivers originating within the defence department, past experience suggests external influences have a bigger impact on the scale and composition of military demand. By identifying, understanding and engaging with influencers you can make your marketing and communications more focused, effective and successful.

SMi's masterclass hosted by Edelman Digital will explore how to identify and engage with influencers online, the value of doing so and the role that they play in building communities around your

brand. This course will help delegates identify, understand and engage with influencers that can make your marketing and communications more focused, effective and successful.

For more information and full programme details please visit:

Contact Information:
SMi Group Ltd

2nd Floor South, Harling House
47-51 Great Suffolk Street
United Kingdom

Contact Person:
Dan Lee
Marketing Executive
Phone: +44 20 7827 6078
email: email


Daniel Lee
Phone: 02078276078

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