2013-01-29 09:04:53 - Umniah Organizes a Special Musical Evening for Ladies
with its Brand Ambassador Zade Dirani
Based on its belonging to arts and culture, Umniah successfully organized a specialprivate musical evening for ladiesby hostingits brand Ambassador, the world known International and Jordanian pianist Zade Dirani.
The world known pianist Zade Dirani captivated the audience and added his magical touch during his performance that was held at“Wild Jordan” café and restaurant in Jabal Amman.
Umniah succeeded in supporting several musical events and concerts andwill continue to implement fruitful events that focus on arts and culture engaging with the society’s segments in an effective manner.
About supporting this event, Umniah’s Corporate and Marketing Communications Manager, Rania Abu Khader Salfiti, said: “Umniahwitnessed a year full of concerts and musical events with the artist and brand ambassador Zade Dirani who was recognized and
awarded for his talent and journey in music which delivered a clear message about the harmony of civilizations and peace.”
Salfiti added: “Organizing this musical event, especially for females, supports our engagement with our society while encouraging unique talents and artists which goes in line with the field of arts and culture in Jordan.”
By supporting this musical event, Umniah emphasized on its commitment to nurturing Jordanian talents and engaging with different segments in the society including women who constitute half of our community.This is in line with the company’s belonging identity to what is positive reaching out to differentsegments in the Jordanian society.
It’s worth mentioning that the event was a conclusion for Umniah’s partnership with the artist Zade Dirani which included several events and activities during 2012 and which his music delivered a clear message about the harmony of civilizations.
Zade Dirani is a Jordanian composer and pianist; he studied at the National Conservatory of Music in Amman and continued his studies at the Berklee College of Music in Boston. Dirani released his first album after Berklee College in 2002 and since then has launched three albums reflecting the stages of his life entitled: Zade, Roads to You, and beautiful world.
Dirani has led musical pieces in front of several well-known leaders, including His Majesty King Abdullah II Bin Al-Hussein and Her Majesty Queen Rania, Britain's Queen Elizabeth, Nelson Mandela, and His Holiness the Dalai Lama.