2009-09-29 08:47:57 - PriceTrac provides insight into your competitors’ prices, promotions and product assortments.

Ugam Interactive, one of the world’s leading online marketing solution providers, will unveil its online price tracking solution PriceTrac™ at the Shop.org Annual Summit09; being held at Mandalay Bay, Las Vegas from September 21st-23rd. This solution enables online retailers to optimally price their products with timely and accurate competitor intelligence. PriceTrac™ provides a competitive edge to online retailers by helping them make intelligent pricing decisions.
A recent Forrester study indicates that online retail sales in USA are set to reach $229 billion by 2013 and the market is expected to grow at a CAGR of 10 percent for the next five years. Considering the fact that the online revolution is increasingly bringing people online for shopping, PriceTrac™ proves to be

an optimal solution for online retailers to gain a maximum return on investment.
“Industry studies indicate that around 68 percent of all shoppers compare prices across the internet before making a buying decision. It is imperative that online retailers compare and evaluate their competitors’ offerings to decide the right pricing and promotion for their products. To cater to this growing need for an effective price tracking solution for online retailers, we introduced PriceTrac” said David Schoenfeld, Vice President - Sales and Marketing, Ugam Interactive. “The PriceTrac technology allows for the tracking and comparison of non- Stock Keeping Unit (SKU) and non- Universal Product Code (UPC) items by allowing a visual comparison based on product attributes. Pricing of soft good items such as apparel and accessories can now be tracked and compared accurately across all retailers

Other unique benefits that PriceTrac™ has to offer include understanding the competitors’ maximum and minimum price , comparing and contrasting the base price, taxes and shipping costs for same or similar products, and determining the pricing strategy that will maximize revenue and improve margins.