2014-04-30 17:18:05 -
PINE BLUFF, Ark. – The University of Arkansas at Pine Bluff (UAPB) formally welcomed its newly appointed Chancellor Dr. Laurence B. Alexander as the 18th leader of the institution. The near capacity crowd at the Pine Bluff Convention Center gave him three standing ovations during the ceremony and rousing applause.
During his acceptance speech, Chancellor Alexander highlighted the history of the institution, its programs and prestigious alumni and vowed to take the institution to the next level. One of the ways he pledged to do this was to change the face of UAPB.
“Together, we can re-invent the land-grant vision of the nineteenth century to meet the global demands of the 21st Century. One of the ways we have chosen
to reinforce this university’s past, present, and future is represented in our new brand.”
Created by The Design Group, a multicultural marketing firm based in Little Rock, Arkansas, the mark is a nod to the legacy of the institution using a combination of the landmark W.E. O’Bryant Bell Tower and a contemporary approach to text configuration. Over the next six to eight weeks, the new brand identity will be applied to all communication outlets for the University of Arkansas at Pine Bluff. The current logo – a seal that depicts the bell tower and name changes for the institution - will be delegated for use in executive communications and affixed to formal documents (degrees, certificates, etc.).