2008-06-24 22:05:17 -

www.nikebiz.com - Nike Media Relations 212-367-4447 NIKE, Inc. (NYSE:NKE) -0- WHAT: On Monday, June 30, the United States' top basketball players, including Kobe Bryant, LeBron James, Carmelo Anthony and Dwyane Wade, will assemble in New York City to take part in an unprecedented fan celebration and unveiling of the Men's Basketball Team that will compete for Team USA at the

Beijing 2008 Olympic Games. Led by head coach Mike Krzyzewski, Team USA will gather at Rockefeller Center's famed ice rink for a team introduction that will feature all 12 members of the squad that will represent the United States this summer. The event will be hosted by TV personality Kevin Frazier. During the event, Nike will also unveil Team USA's new Swift System of Dress basketball uniform. The new Nike designed uniform eliminates 24 centimeters of material and reduces the weight by 31 percent. The uniform also features Nike Aerographics, an engineered mesh providing zoned cooling that reduces up to half the yarn, making it more lightweight and breathable. An exclusively designed "We the People" graphic, inspired by USA's rich history, is also integrated into the uniform. In addition to Team USA's uniform design, Nike will showcase the USA Nike Hyperdunk colorway. The Nike Hyperdunk is 18 percent lighter than the average Nike basketball shoe and is the lightest and strongest basketball shoe Nike has ever created. Key products inspired by the USA Basketball uniform and Hyperdunk footwear featuring Flywire technology will be available to consumers beginning July 26th. WHEN: Monday, June 30 12:30 pm - 1:30 pm Media check in at the top of the steps to the ice rink begins at 11:30 am WHERE: Rockefeller Center Ice Rink 30 Rockefeller Plaza MEDIA INFO: Media availability for Team USA will take place from 2:30 pm until 4:30 pm at the Plaza Hotel. Enter on 58th Street. Media check-in for interviews at the Plaza begins at 1:30 pm. Players will NOT be available individually, but in pool sessions. To view the entire USA Basketball player roster, please visit www.usabasketball.com.

Nike Debuts Team USA's Most Innovative Footwear and Apparel
Designs Ever