2008-10-13 20:11:04 -

www.chick-fil-a.com - Since their inception in 1995, the Chick-fil-A "Eat Mor Chikin(R)" Cows have gone to great lengths to inspire consumers to eat more chicken. During that time, the Cows have entertained with their desperate acts of self-preservation aimed to convert beef eaters into chicken fans, developing quite a following along the way. Now, with the help

of popular culture, the Cows are at it again. Through a partnership between Chick-fil-A and PEZ Candy, Inc., the Cows have yet another way to spread their message of self preservation.

Beginning Oct. 13, fans of the iconic PEZ candy and the Cows alike can purchase Chick-fil-A(R) "Eat Mor Chikin" Cow PEZ(R) dispensers at participating Chick-fil-A restaurants nationwide. The dispensers will retail for $1.99 each and include one roll of lemon candy. The PEZ dispenser will also be available through Chick-fil-A's website, www.chick-fil-a.com.

The introduction of the Chick-fil-A PEZ dispenser furthers the chain's popular "Eat Mor Chikin" marketing campaign, which includes clever roadside billboards, in-store point-of-purchase materials, promotions, radio and TV advertising, and clothing and merchandise sales.

"While our 'Eat Mor Chikin' campaign is an integral part of Chick-fil-A's marketing, it has also become part of American pop culture," said Steve Nedvidek, Senior Manager of Marketing for Chick-fil-A. "The collectible PEZ dispenser is a great way for fans of the Cows to enjoy these classic candies, as well as to provide an exciting and memorable new way to enhance the Chick-fil-A brand via collectible 'Eat Mor Chikin' Cow memorabilia."

In 2007, the Chick-fil-A "Eat Mor Chikin" Cows were recognized as one of America's most popular advertising icons in a public vote sponsored by Advertising Week, becoming the newest members of New York's Madison Avenue Advertising Walk of Fame.

The Cows and their witty messages also have contributed to Chick-fil-A's business, as the chain's sales have more than quintupled since the Cows' first full year as unofficial icons for the brand, from $502 million in 1995 to more than $2.64 billion in 2007.

About Chick-fil-A, Inc.

Atlanta-based Chick-fil-A, Inc. is the nation's second-largest quick-service chicken restaurant chain (based on sales), with more than 1,400 restaurants in 38 states and Washington D.C. In 2007, Chick-fil-A produced record sales of $2.64 billion - a 16.09 percent overall increase and an 8.47 percent same-store sales gain that helped extend the chain's streak of consecutive sales gains to 40 years. In 2008, Business Week magazine included the chain in its Top 30 list of Customer Service Champs and QSR magazine identified Chick-fil-A as the "Best Drive-Thru in America" as a result of its annual quick-service Drive-Thru Performance Study.

Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House(R) and Truett's Grill(R) full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain's websites, located at www.chick-fil-a.com, www.chick-fil-a.com/pressroom or www.truettcathy.com.

Chick-fil-A, Inc.
Mark Baldwin, 404-684-8598
or
Cohn, Overstreet & Parrish
Rob Kremer, 404-961-2224