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16 April, 2014 – Amsterdam, Netherlands – Turning Technologies, the global leader in the interactive response technology industry, today announced an official collaboration with Transcontinenta BV of the Netherlands. Since Turning Technologies’ acquisition of eInstruction in August 2013, Transcontinenta has been appointed an official distributor of Turning Technologies’ products and will begin to distribute an expanded portfolio of interactive learning tools to schools, universities and businesses.

“Transcontinenta has been for many years the Dutch importer of eInstruction products for the Netherlands. Next to offering the interactive whiteboards, wireless Mobi tablets and CPS voting systems, we worked very close together with eInstruction,” explains Rob van Keulen, Product Manager at Transcontinenta BV. He continues, “With the acquisition of eInstruction by Turning Technologies,

we now have an even larger portfolio of products and services which we can offer our current users and reach an even greater group of new users.”

Transcontinenta will continue to sell Touch Board, DualBoard and wireless Mobi interactive whiteboards. Adding to Transcontinenta’s wide range of product offerings is Turning Technologies’ TurningPoint interactive polling software and durable ResponseCard keypads. To better accommodate existing users from all learning environments, both Turning Technologies and eInstruction hardware and software solutions work together seamlessly.

“We see a great future with Turning Technologies, with the help of our trained sales partners, new Dutch website, efficient helpdesk and rental market possibilities. In addition, the combined research and development teams of Turning Technologies and eInstruction provide a promising future for learning technologies. Transcontinenta looks forward to partnering with new and existing Turning Technologies users,” says Rob van Keulen.

Gary Morrison, Vice President of International Sales and Distribution, commented, “Turning Technologies is pleased to continue the partnership that began with eInstruction and Transcontinenta as Transcontinenta has a well-established reputation in the Netherlands, it is a relationship which benefits both companies.”

For more information about Turning Technologies, please visit

About Turning Technologies:
Turning Technologies creates leading instructional, assessment delivery and data collection solutions for learning environments. Founded in 2002, the company began with the development of response technology that was affordable, user-friendly and better documented so that users could easily grasp its benefits. Today, over 15 million response devices have been delivered worldwide. As the recognized leading provider of assessment delivery and data collection systems, Turning acquired eInstruction in 2013 to expand both its market share and product offerings across all industry segments. eInstruction is a proud pioneer in education technology with more than 30 years of experience and a diversified solution set that includes innovative classroom instruction systems, interactive whiteboards, research-based software and professional development that facilitate significantly higher levels of collaboration, engagement and achievement across all stages of the learning process. Adding to its robust product portfolio, Turning offers the Triton Data Collection System, a technology-enabled testing solution that combines the front end ease of paper testing with the efficiencies of computer-based testing, rock solid reliability and security for various assessment and certification environments. Based in Amsterdam, Netherlands information on Turning Technologies can be found at Follow @TurningTechINTL.

Contact Information:
Turning Technologies

Keizersgracht 75 Salon
1015 CE, Amsterdam
The Netherlands

Contact Person:
Morgan Tondo Cretella
International Marketing Manager
Phone: +1 (0) 330.599.4935
email: email


Morgan Tondo Cretella
Phone: 3305994935

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