2014-03-24 20:26:24 - A publisher of four business-to-business trade journals, TrueLine Publishing has spent years helping businesses make an impact in the printed world, but now the company wants to help those businesses to make impacts online through social media platforms. TrueLine Publishing has followed this path to success, and the company wants to make it possible for others to do the same.
Few can argue the benefits of an electronically entwined social system, especially when countries have proven it possible for social media sites to act as platforms for drawing international attention. Kiev, Venezuela, Spain, Arab Springs - on the political scale, social media is an essential tool for empowering individuals to demand change, and that same power flows over into everyday businesses, too.
“The way in which people communicate today is revolutionary - and utterly astonishing, really,” says Jeffrey Mason, digital manager of TrueLine Publishing, an international publisher of four business-to-business trade journals. “Have a problem with a meal at a restaurant? Let everyone online know while you’re still eating that meal. Love the way a company treats you? Tell the world
seconds after it happened.”
Mason maintains a firm belief that all companies, small or large, should “take the social media interchange seriously, because it is only getting bigger by the day.” TrueLine Publishing itself jumped into the social media swimming pool within the last few years and was able to provide the public with a means of being heard. Every comment or question or critique was given spotlight attention, and Haj Carr, president of Trueline Publishing, says this change benefited the company.
“It’s a matter of respect,” says Carr. “Letting the public have their say - any say - lets them know that you respect their opinions, positive or negative. Taking that step is huge for building corporate transparency and customer interactivity.”
Companies across the globe are constantly developing new marketing strategies and campaigns based on how the public acts on Facebook or Twitter or Pinterest. (The #amtrakresidency campaign comes to mind.) For some businesses to still ignore the possibilities of social media sites, it’s almost too much for Mason to understand.
“There are whole swaths of individuals online begging for content, and if a company can provide that content, through products or articles or videos or whatever, they can make it big,” he says. “It takes time and dedication, of course, but everything in life worth sinking time into is worth doing.”
As a company based around providing people with an opportunity to get their story out, TrueLine Publishing supports how social media systems act as a megaphone for everyone’s use. Limiting the number of people capable of speaking up can only lead to a limited discussion, and countering that limitation encourages social growth, change and progress. All of which, says Mason, TrueLine Publishing stands behind and believes is crucial for bringing about a better future, for both consumers and companies.
For more information about TrueLine Publishing, please see one of the company’s trade journals (US Builders Review, US Business Executive, Canadian Business Executive or Australian Business Executive).