2009-11-30 15:22:57 -

True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new branded retail store in the Georgetown neighborhood of Washington, D.C. Located at 3225 M Street, near the intersection of Wisconsin Avenue NW and M Street NW, the 1,230 square-foot branded retail store will offer shoppers the entire True Religion collection for men, women and kids, including its signature

jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed product, such as footwear, swimwear, headwear and fragrances.

Washington, D.C.’s Georgetown neighborhood offers an eclectic mix of retail shops and restaurants to residents, visitors and the communities of the nearby prestigious universities. Over 660,000 residents with average annual household incomes of $95,000 live within five miles of Georgetown. True Religion’s branded retail store will join Neiman Marcus’ Cusp, Coach, Juicy Couture, Intermix, Benetton, Lacoste and Diesel at this popular shopping destination.

“We are excited to expand our consumer direct platform with the addition of a True Religion branded retail store in the nation’s capital. In particular, the Georgetown neighborhood of Washington, D.C. has long been recognized for its diverse and fashionable mix of retailers,” said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. “We look forward to building awareness of the True Religion Brand among the capital’s visitors and consumers.”


“M Street’s unique retail attributes and strong traffic trends exemplify the characteristics we seek as we expand our branded retail store presence,” said Michael Buckley, president of True Religion Apparel, Inc. “We are confident that M Street’s upscale reputation and fashionable customer base will resonate well with the True Religion brand.”


About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based jeans and jean-related sportswear brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in contemporary department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com : .

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

True Religion Apparel, Inc.Pete Collins, Chief Financial Officer323-266-3072orInvestor
RelationsICR, Inc.Laura Foster310-954-1100