2008-05-13 20:01:46 - Old Fields, WV-based Organic Fair Trade coffee roaster offers 2 new handcrafted espresso blends made with 100% Fair Trade arabica beans and roasted to perfection.

Old Fields, WV (Press Release - May 13, 2008) - True Blue Coffee Roasters, the Old Fields, West Virginia, Organic Fair Trade coffee roasting company, announced today the addition of 2 new Organic Fair Trade Espresso blends available to online, retail, and wholesale customers.

The 2 new espresso blends, named True Blue Espresso: Rich & Bold and True Blue Espresso:

Bright & Mellow are made with 100% Fair Trade arabica beans and expertly handcrafted to possess distinctly different characteristics.

True Blue Espresso: Rich & Bold is a trio of organic coffee beans roasted to espresso perfection. As True Blue's 'Signature Espresso Blend", Rich & Bold possesses a fuller than life body with a clean, yet heavy finish and is topped with a nice thick crema. The wonderful richness lingers on the palate, long after the espresso is drank.

True Blue Espresso: Bright & Mellow is brighter and lighter than our Rich & Bold blend, this espresso gives you the deep flavors and aromas you desire with espresso, without the bold, heavy finish.

"Developing and creating these two new Organic Fair Trade espresso blends was a pretty intense undertaking", Rob Luzader, Chief Operations Officer of True Blue Coffee Roasters said. "We relied heavily on our customers for feedback and suggestions. By using the highest quality coffee and their comments, we are confident that we have created espressos that will more than satisfy their needs."

True Blue will offer the 2 new Organic Fair Trade espressos in 12oz, 16oz, and 5lb bags for its wholesale and retail customers. The espressos are available online in 16oz bags.

About True Blue Coffee Roasters
True Blue Coffee Roasters, located in Old Fields, WV, expertly roasts Organic Fair Trade single estate, blended, and flavored coffees. Exceedingly passionate and consistent with their line of coffees, True Blue Coffee Roasters will settle for nothing short of perfection. For their customers, this guarantees a memorable gourmet coffee experience every time. True Blue is conveniently available online, retail, and wholesale. For more information, please visit TrueBlueRoasters.com at www.trueblueroasters.com.

Media who wish to obtain a Media Kit or request interviews with Rob Luzader should contact (304) 434-4102 or info@trueblueroasters.com