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TravelSmith Grows 200% and Advances eCommerce Competitive Position on Google Shopping With Mercent Retail(TM)


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© Marketwire 2013
2013-01-15 15:16:16 -

NEW YORK, NY -- (Marketwire) -- 01/15/13 -- (NRF 2013, Jacob K. Javits Convention Center, New York City) - Mercent, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today TravelSmith -- a top U.S. retailer that sells travel-related apparel, accessories and footwear to consumers worldwide, has increased its eCommerce sales by 200% on Google Shopping through the Mercent Retail™ SaaS platform.



TravelSmith selected Mercent -- a preferred Google Partner, and its award-winning technology to improve its business efficiency and increase online sales and profitability across third-party eCommerce channels, including Google Shopping. TravelSmith also leverages Mercent's in-house professional services to help the company outperform key competitors with its Google Product Listing Ads (PLAs) strategy on Google Shopping.





According to TravelSmith's vice president of marketing and eCommerce Kim Hansen, "Our investment in the Mercent Retail™ platform and the company's professional services team is among the best business decisions we've made in our online channel management growth strategy. With their industry-leading technology and expert team, we're executing a market-winning, performance-based eCommerce strategy that is delivering marked results. To date we've seen a 200% sales increase across the Google Shopping platform."



Mercent Retail™ is the industry's most comprehensive channel management platform specifically designed for Tier one, enterprise retailers. Mercent gives both online and multi-channel retailers the power to reach more than 200 million customers with targeted products, promotions and profitable placement across popular online marketing channels that include Amazon, Google, eBay and others. The net result is increased revenue; improved gross margins and more effective ad spend. A proven industry-leading platform, Mercent Retail™ offers seamless integration with back-end eCommerce systems. Turnkey data integration with analytics and paid search platforms give retailers intelligence and the power to change promotions and pricing 'on-the-fly.'



Today's announcement is made during the 2013 NRF 'Big Show' and 102nd Annual Convention and EXPO held January 13-16th at the Jacob Javits K. Conference Center in New York City, NY. Mercent is showcasing its Mercent Retail™ platform and speaking with retailers, media, analysts and industry partners during the show. Mercent's Chairman and CEO Eric Best is also presenting at key events during the conference to provide Q4 2012 eCommerce performance and sales results based off of the quarterly Mercent eCommerce Performance Index (MEPI); insights and trends for the Q4 2012 holiday selling period; perspective on the 2013 retail New Year; and strategic recommendations to help merchants advance their eCommerce sales strategy to increase profits. Attendees and local retail professionals interested in scheduling time with Mercent can email hello@mercent.com : mailto:hello@mercent.com or contact us by phone at 206.832.3971.



About Mercent
Mercent provides eCommerce marketing : ctt.marketwire.com/?release=974420&id=2484547&type=1& .. software solutions ensure large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others are visible, competitive, and profitable wherever consumers shop. The company's Mercent Retail™ SaaS platform collects, tracks, optimizes and publishes retail's total merchandising offers, including catalog content, pricing, data and promotions across a broad network of digital advertising and eCommerce channels. Supported purchasing destinations for Mercent shopping feeds : ctt.marketwire.com/?release=974420&id=2484550&type=1& .. include Amazon.com, Google, eBay, Bing, product ads : ctt.marketwire.com/?release=974420&id=2484553&type=1& .. , comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com : ctt.marketwire.com/?release=974420&id=2484556&type=1& .. .



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