2013-09-24 15:41:11 - Tech executive brings years of experience to leading content curation provider
Trapit, Inc., a leading provider of content curation solutions, today announced the addition of Patricia Hume as President. Hume brings nearly thirty years of experience leading global sales and marketing across companies in the high tech sector, such as IBM, Avaya, Convio and SAP. At Trapit, she will oversee the growth of sales, marketing, business development, and other customer-focused areas of the business.
Hume has extensive and diverse experience in leading sales and marketing teams, as well as building strategic partnerships. She has held executive-level positions at numerous technology companies. In her most recent position as Global Vice President of Sales at Convio, Hume was responsible for driving $90 million in SaaS revenues and managing a team of 100 employees
in direct and indirect sales, pre-sales, inside sales, channel development, customer care and go-to-market planning.
Hume’s skills will prove invaluable when demonstrating the benefits of Trapit’s Content Curation Center. Trapit’s technology, which makes use of machine learning and artificial intelligence (AI) to deliver highly relevant content to target audiences in real-time, is changing the way marketers curate content and build relationships with customers.
“There is a deep need for a technology like Trapit’s in today’s enterprise; my goal is to deliver Trapit’s value to the marketplace. I want to delight our customers by providing the best experience from their very first engagement with us,” Hume said. “The decision to join Trapit was an easy one. Aside from a world-class
solution, I worked with CEO Gary Griffiths at IBM early in my career. We had a great partnership then, and I look forward to driving Trapit forward, together.”
“I've been in the business long enough to know that great technology does not equal a great company - but strong and experienced leadership in sales and marketing does,” said Trapit CEO Gary Griffiths. “With Patricia, Trapit is complete. I have never worked with another executive who is more relentless in exceeding goals, nor one who has garnered a higher degree of customer and employee loyalty over a career. I could not be more excited to have Patricia on the team.”
About Trapit, Inc.
Trapit, Inc. is raising the bar when it comes to discovering, trapping and delivering premium, relevant content to business audiences. By providing marketers content from over 100,000 hand-picked, expert-vetted sources, Trapit lifts brands above the chatter and empowers companies to build thought leadership, start conversations and cultivate relationships that drive business and position clients as trusted leaders in their field. Since the Trapit Publisher Suite was launched in April 2013, media companies serving more than 100M consumers/month are using Trapit’s curation services. The company is headquartered in Palo Alto, Calif. For more information, visit www.trap.it.
T: +1 617.960.8923