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TradeDoubler AB: Tradedoubler secures exclusive deal with Lufthansa to more than double its European affiliate marketing programme


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Copyright © Thomson Reuters 2013. All rights reserved.
2013-01-31 11:02:35 -

Tradedoubler partners with metaapes to expand business partnership after proven
success in UK, southern & central Europe

Tradedoubler, the international performance marketing and technology company, is
extending its strategic and international relationship with Lufthansa, Europe's
largest airline, to launch high quality affiliate programmes in the Nordic
countries, Austria and Switzerland as well as Lufthansa's important home market
of Germany.

The agreement follows Tradedoubler's success in managing Lufthansa's affiliate
programmes in the UK, Portugal, Spain, Italy and Poland. Tradedoubler worked
closely as a partner of Lufthansa's affiliate marketing agency, metaapes, which
brokered the original strategic affiliate marketing deal for Lufthansa with
Tradedoubler in the UK, Italy and Poland.

Julius Ewig, Head of Affiliate-Marketing, metaapes says: "We have a long and
successful partnership with Tradedoubler and so when Lufthansa asked us to
expand its 
international affiliate programme, Tradedoubler was our first choice." Thorsten Asmussen, Manager Online Sales and Mobile Services, Lufthansa explains: "Lufthansa is a global airline, with powerful roots in its home market of Germany. For the extension of our affiliate programme we needed a partner who shared our international vision, but could also offer unrivalled local knowledge and expertise." Jon Lord, Group Director, International Sales and Client Development, Tradedoubler comments: "Lufthansa's confidence in Tradedoubler is extremely gratifying and we're especially excited about expanding the international reach of such a prestigious client through the metaapes agency. - More - "The travel industry has always been one of our strongest sectors and this is reflected in the success we've achieved with Lufthansa to date. The combination of our unique technology platform and high quality network standards, have proven to be extremely effective in increasing sales for the airline and we look forward to repeating this in the new markets." ENDS For further information, please contact: Jane Henry Head of PR & Communications Tradedoubler +44 20 7798 5866 jane.henry@tradedoubler.com About Tradedoubler Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European affiliate marketing company, combining strategic international insight with detailed in- country expertise. It helps 2,000 advertisers achieve their business goals through its high quality affiliate network of 140,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to users on mobile devices. Tradedoubler is committed to close collaboration with each customer, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler's advertisers are American Express, ClubMed, Dell, Disney, Expedia and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange. Tradedoubler Secures Exclusive Deal with Lufthansa: hugin.info/136251/R/1674325/545164.pdf This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein. Source: TradeDoubler AB via Thomson Reuters ONE [HUG#1674325]


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