2008-07-23 03:42:07 -
WWW.TOUCHSTONECRYSTAL.COM - Touchstone Crystal is pleased to announce they have been approved as an official member of the Direct Selling Association (DSA). Touchstone Crystal, a member of the Swarovski Group of Companies based in Rhode Island, was previously a pending member of the DSA and is now entitled to all benefits and services the association provides.
"We're thrilled and proud to become an official member of the DSA," says Pam Kingston, Director of Sales & Marketing for Touchstone Crystal. "Membership allows us to showcase Touchstone Crystal as the reputable and trustworthy organization it is."
With their acceptance into the DSA, Touchstone Crystal will receive a number of services to help advance the company. Professional development programs, health insurance for consultants, and research services are just a few of the programs offered by the DSA to its members. All companies belonging to the DSA are also required to follow the approved Code of Ethics, which is designed to protect direct selling members, consultants, and consumers.
In addition to their already popular do-it-yourself parties, Touchstone Crystal is now offering finished jewelry parties. All Touchstone Crystal jewelry and jewelry kits are made with Swarovski crystals and crystal pearls. Party guests are able to personalize their jewelry selections with the signature "touchstone" charms. There are seven different color touchstone charms including red symbolizing passion and power, pink for femininity and grace, and green for health & well-being.
About Touchstone Crystal
Touchstone Crystal is a young company in the direct selling industry, based in Rhode Island. Its concept is simple; a unique jewelry party to share with family and friends. They offer a creative, interactive and personal experience to their customers, and therefore, a rewarding opportunity to its Consultants. Because they believe in designing products with attention to detail, style, and true value, they are proud that all their jewelry kits and finished pieces feature CRYSTALLIZED(TM)-Swarovski Elements. With the full backing of its parent company, Amazar Holding, a 100% subsidiary of the Swarovski Group, Touchstone Crystal has a strong financial platform to build a long lasting, nationwide business.
About the Direct Selling Association
DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 220 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2007, U.S. direct sales were more than $30.8 billion with more than 15 million direct sellers nationwide. The vast majorities are independent business people - micro-entrepreneurs - whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time.
Duffy & Shanley, Inc.
Shawna Hassett, 401-274-0001 ext. 410
SHassett@duffyshanley.com 
