2009-07-28 18:56:15 -
Fast-growing beauty site ensures performance and availability with Crescendo’s AppBeat DC application delivery controller
Menlo Park, Calif. – July 28, 2009 – Crescendo Networks, the recognized performance leader for accelerating and optimizing application delivery for Web properties, today announced that Total Beauty Media has selected AppBeat DC to accelerate, optimize and protect site performance for TotalBeauty.com. As the flagship site of the fastest-growing premium beauty network, TotalBeauty.com hosts the Web's largest database of independent reviews of beauty products together with news, editorials, and blogs, supporting millions of unique visitors each month.
"We have a large and growing community of users that trusts us to provide unbiased information about beauty products, and to be their definitive source for reviews, videos and online discussions.
We need to provide the best possible experience, even when partnership placements and promotions generate extreme spikes in traffic," said Emrah Kovacoglu, CEO of Total Beauty Media. "Crescendo Networks' AppBeat DC helps us deliver consistent, fast and reliable performance for our user community under any traffic load."
Successful partner placements and promotions can increase traffic up to 8 times, sending more than 40,000 unique visitors per hour to TotalBeauty.com. Before AppBeat DC, these 'flash crowd' events would overwhelm the site's resources. AppBeat DC not only improves page load performance, it also shields the site from traffic surges and creates a protected, normalized application environment. Advanced TCP connection management and data compression offload processing from servers, creating an instant boost in available server capacity to support continued growth in users and traffic.
"Total Beauty is putting the power of Web 2.0 to work in the beauty industry," said Adoram Ga’ash, CEO of Crescendo Networks. "AppBeat DC gives Web 2.0 sites a performance edge, so they can serve their large and growing communities with consistent, reliable performance under any load."
About Crescendo Networks
Crescendo Networks is the recognized performance leader for accelerating and optimizing the delivery of business-critical, Web-enabled applications. The company’s unique application delivery architecture dramatically improves the operation of today's demanding application infrastructure. The world’s largest corporations and fastest growing Web properties rely on Crescendo for the application performance and efficiency needed to ensure usability, facilitate rapid business growth, lower IT costs and capture additional revenue.
About Total Beauty Media, Inc.
Founded in 2007, venture-backed Total Beauty Media, Inc., operates TotalBeauty.com, home of the largest database of independent, unbiased beauty product reviews for women, and BeautyRiot.com, a leading celebrity hairstyle and beauty site. Launched in December 2007, TotalBeauty.com already features more than 180,000 user-generated reviews spanning more than 40,000 products, including most prestige, mass-market, salon and spa products. In addition, it publishes daily editorial coverage of beauty news and trends, including TotalBeauty.com TV -- its immense library of beauty how-to videos. Finally, its 'Community' resource enables women to share their opinions and connect with other women who have similar beauty issues and questions. TotalBeauty.com and its community of more than 180 beauty bloggers and beauty-related sites collectively generate more than 4.2 million monthly unique visitors.
