2007-12-28 09:49:57 - Polson Pier Entertainment Complex is transformed into Canada's largest snowboard and skater paradise

Toronto ON, Canada - (Dec. 19, 2007) - Winter in Toronto has become a whole lot cooler now that Polson Pier entertainment complex has opened Canada's largest urban snowboard and skateboard park. It opened to big crowds and rave reviews on December 21.

Ripley's Urban Rail Park at Polson Pier contains both indoor and outdoor entertainment spaces including a 16,000 square-foot,

tented and heated skateboard park. The indoor setup features novice, intermediate and advanced areas, plus a viewing lounge area, a heated swimming pool and the sounds of DJs and live music, featured exclusively inside the Sound Academy located on the Polson Pier entertainment property.

'We set a group of seasoned riders loose to design their dream park,- said Steve Towers, President of Polson Pier Entertainment. 'And what they came up with is a wickedly fun boarding experience. It's a place for riders of all ages and levels to check out what this sport is about - all in downtown Toronto.-

The outdoor snowboard park, that has fresh snow made daily, has mellow beginner drops to expert terrain complete with a downflat down, kink, flat bar and other boarder-essential features. Park users must bring their own equipment, but clinics will be available for those that want to hone both their skating and boarding skills. Burgers on the Grill, a bar and other concessions will be available at the base of the 'hill- for an authentic alpine experience. Other concessions include a range of snacks and beverages as well as the latest in snow and skate gear.

Ripley's Urban Rail Park, is sponsored by entertainment giant Ripley Entertainment, the company that owns the Ripley's Believe It or Not! brand, as well as Great Wolf Lodge in Niagara Falls. 'Ripley's is known around the world for incredible entertainment and attractions,- said Steve Glum, VP of Marketing & Branding for Ripley Entertainment Inc. adding, 'Boarders and skaters are always pushing the envelope and creating some of the greatest Believe It or Not! moments in action sports, and we're thrilled to be a part of this project.-

Every Thursday, Friday and Saturday, after 10 p.m., the Sound Academy at Polson Pier will host a 19-plus program including theme parties, guest DJs and live concerts.

For more information on Ripley's Urban Rail Park at Polson Pier, visit www.polsonpier.com or www.ripleys.com.

About Ripley Entertainment Inc.
Ripley Entertainment Inc. (www.ripleys.com), keepers of the venerable Ripley's Believe It or Not! brand, is a global leader in location-based entertainment. More than 13 million guests visit its 60-plus attractions operating in 11 countries annually. The Orlando-based company also has divisions that oversee publishing, licensing and broadcast operations. Ripley Entertainment is a Jim Pattison Company, the third-largest privately held company in Canada.

Media Contacts:
Carol-Ann Granatstein Charmain Emerson
Building Blocks Communications
(416) 588-8514 office (416) 301-4042 cell (416) 857-9401 cell