2013-09-04 16:04:02 -
SAN FRANCISCO, CA -- (Marketwired) -- 09/04/13 -- Topsy, the premier social analytics platform for real-time discovery and marketing, today announced that it has added the entire history of public tweets on Twitter, dating back to the first-ever tweet in March of 2006, to its social data index. Topsy is already the only company to offer instant, ad hoc insight on real-time and historic social data and the first to enrich this analysis with information on influencers, relevance, sentiment, and geo-inference. The company now extends these analytics tools to every tweet ever published. This new capability is available in all Topsy products, including Topsy Pro, Topsy APIs, and the social search service that Topsy provides for free on topsy.com.
"With more than 425 billion tweets, videos, images, blog posts, and pins in our index, Topsy now provides more indexed, instantly retrievable social data than any Internet search engine," said Duncan Greatwood, CEO of Topsy. "At this scale, social participation, engagement metrics, and insights are an effective proxy for what the world cares about. Topsy has always been great at helping brands, agencies, and other organizations tap into the pulse of the world's conversation in real time. But now, with every tweet back to 2006 in the index, we're providing a complete historical context that helps companies understand and deliver on what audiences want, fuel better marketing campaigns, and make better business decisions."
With more than 400 million new tweets being created every day (source: Twitter PR, https://blog.twitter.com/2013/celebrating-twitter7 : ctt.marketwire.com/?release=1047815&id=3379489&type=1&am ..
), Twitter is a critical source of social opinion on politics, media, sports, and commerce. Topsy's analytics platform, built upon the world's largest social data index, powers instant search, discovery, and analysis, making it an invaluable tool for organizations across industries to identify, monitor, and take action upon relevant trends and events.
In addition to exact mention counts, potential exposure, and comparative analyses, Topsy enables tracking of sentiment around any topic, hashtag, group of keywords, or Twitter handle. Topsy's technology also infers location for more than 95% of all tweets (compared to the 1% that are geo-tagged by their authors), allowing for search and analysis by geographic location.
"We started Topsy to give our users a tool for capturing actionable segments of public conversation," said Vipul Ved Prakash, Co-Founder and CTO at Topsy. "By adding a full historical index, now we can look even further back to the very first tweets seven years ago, meaning our users have access to the best, most accurate view of the world's social conversation."
For more information, please visit topsy.com.
Topsy is the premier social analytics platform for real-time marketing and discovery. By giving customers the power to explore any question or topic using real-time public social data, Topsy helps brands, companies, and public organizations unearth unexpected insights and answer critical questions.
Many of the largest global brands, advertising agencies, media organizations, and technology companies use Topsy as their day-to-day social dashboard. Topsy gives them instant, meaningful insights into a wide variety of questions -- everything from spotting emerging trends and surfacing real-time marketing opportunities to optimizing social presence during live events. Topsy's index provides access to more social content -- including every tweet ever published, videos, images, blog posts, and pins -- than several leading Internet search engines.
To learn more, visit about.topsy.com : ctt.marketwire.com/?release=1047815&id=3379492&type=1&am ..
Nick Shepherd or Iz Conroy