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Timberland: Want a Date This Valentines? Turn off the Lights and Volunteer!


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© Business Wire 2012
2012-02-13 10:35:10 -

Single Brits looking for love this Valentines Day need look no further than their local recycling bank or community project. Timberland : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. , a footwear and apparel company with a long history of empowering its customers to enjoy and protect their environment, commissioned research that surveyed 1,000 men and women to find out how important eco-conscious behaviors are within a relationship.

The survey showed that as well as having a love for the outdoors, eco-minded habits could spice up your love life.

While over half of Welsh men and women would question dating someone if they didn’t take care of the environment in their day-to-day lives a quarter of Southerners are looking for a lover who recycles. Londoners are

twice as likely as the rest of the Nation to get lucky while volunteering and 60% of Scots would like to meet their next partner while enjoying the outdoors.

“Timberland’s mission is to equip people for their outdoor experiences in ways that are easier on the environment,” explains Jim Davey, Vice President of Global Marketing at Timberland. “But apparently, eco-conscious, outdoor gear and caring for the environment can equip you for a better love life as well.”


- 57% of Welsh people are turned on by eco-minded habits around the house including turning off lights and conserving water
- 25% of Southerners are turned off by people who don’t recycle
- 20% of Londoners find charity work attractive compared to 10% in the rest of the country
- 60 % of Scots want to meet a partner while enjoying the outdoors

About Timberland

Timberland is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, and Timberland Boot Company® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work.  www.timberland.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .

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IPRHelen Sharpe / Laura Sheppeck Helen@iprlondon.com : mailto:Helen@iprlondon.com

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