2014-05-01 09:25:16 -
Bengaluru, May 1, 2014: Cadbury India Ltd, a part of Mondelēz International, today launched Oreo Orange Crème, adding one more flavor to its existing 3 variants of Vanilla, Choco Crème and Strawberry. The new Oreo Orange Crème will offer to Indian consumers a delicious combination of chocolatey cookies and a fruity and refreshing orange crème center. This is the fourth launch from the leading premium crème biscuit brand that has been present in India for little over 3 years. Since the launch of the brand in India in 2011, Oreo’s popularity has been growing, making it one of India’s most loved biscuit brands.
Speaking on the new Oreo Orange Crème launch, Anuradha Aggarwal, Director- Biscuit Category, Cadbury India Ltd, said,
”Orange is the most preferred fruit flavour in the crème biscuit category in India. We think the time is right to give a new chocolatey twist to an old favourite - and introduce Oreo Orange Crème in India. Oreo being a leading international biscuit brand, we have kept the global essence of Oreo while customizing the Orange flavour to suit local preferences.”
She further stated, “There is tremendous opportunity in the Indian biscuit market, especially in the fruit cream segment. Oreo Strawberry Crème has received a great response with consumers in India. Orange being India’s favorite fruit crème flavor, we are confident that consumers will love Oreo Orange Crème and this launch will drive further growth for the brand in India.”
Along with introducing distinct and delicious flavors that resonate well with the Indian consumer, Oreo has been bringing families together by giving them an opportunity to spend more time together and create memorable moments through the much-loved ‘Twist Lick Dunk’ ritual. The launch of Oreo Orange Crème will be supported by a 360-degree communications campaign that will add a refreshing new layer to the well-established platform of ‘family togetherness’.
Oreo Orange Crème will be available in two SKUs – Rs. 15 for a 6 unit pack and Rs. 30 for a 12 unit slug pack, across all retail outlets pan India.
So get ready to twist, lick and dunk this summer with Oreo Orange Crème!
About Cadbury India
Cadbury India Ltd. is a part of Mondelēz International Inc. Cadbury India operates in five categories - chocolate confectionery, beverages, biscuits, gum and candy. In the chocolate confectionery business Cadbury has maintained its undisputed leadership over the years. Some of the key brands asCadbury Dairy Milk, Bournvita, 5 Star, Perk, Bounrville, Celebrations, Halls, Choclairs, Tang and Oreo.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee and Tang powdered beverages. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.