2010-07-07 15:32:16 -

Think Finance : , a developer of next generation financial products that help people manage life's everyday expenses, announced today that it has served over 1 million customers.

“We are very pleased to achieve such a significant milestone. We believe our success is directly related to our strategic vision to provide the most convenient, fast, easy-to-use, and transparent financial products available,” said Think Finance CEO Ken Rees. “According to recent reports, access to consumer credit has been constricted by as much as $10 trillion by the financial crisis so there is an enormous need for innovative financial products like ours that help people handle life’s everyday expenses, build credit, and save money.”

Rees continued, “Our most recent product, Elastic,

is growing rapidly as it enables us to provide customers with convenient, flexible access to credit and a lower cost alternative to a traditional checking account.

For many consumers, Elastic is better than a traditional bank account.”

Elastic credit : is delivered through a strategic partnership with Urban Trust Bank, which was founded by legendary entrepreneur Robert L. Johnson.
Think Finance provides the Elastic technology platform, marketing and risk management services and Urban Trust Bank issues the Elastic line of credit.

“Think Finance and Urban Trust Bank share the vision of providing better solutions for the tens of millions of working Americans that have been underserved or overcharged by traditional banking products,” said Robert L. Johnson, investor and owner of Urban Trust Bank.

In addition to the existing suite of products, throughout 2010 Think Finance plans to announce several new offerings to help consumers save money, build credit, and gain more control over their financial well-being.


About Think Finance

Think Finance is dedicated to providing Banking for the Rest of Us™. Our next-generation financial products provide increased convenience, transparency, and value to the millions of consumers whose needs are not being met by today's banking products. We enable banks to serve these consumers profitably and responsibly by providing a complete technology, risk management and marketing platform. Think Finance's latest product, Elastic, helps customers manage life's everyday expenses by providing flexible credit and a lower-cost alternative to a traditional checking account.

Established in 2001, Think Finance has served over 1 million customers.

The company is privately held and backed by some of Silicon Valley's most respected venture capital firms, including Sequoia Capital and Technology Crossover Partners. Learn more at www.ThinkFinance.com : .


About Urban Trust Bank

Urban Trust Bank (UTB) is a federally chartered community-oriented bank founded by legendary entrepreneur Robert L. Johnson. UTB is successfully executing an innovative business model that provides value-oriented, common-sense banking and mortgage services through a network of branches in Florida and the Washington, DC area. UTB is among the largest African-American controlled banks in the country and is designated as well capitalized by the Office of Thrift Supervision, the highest possible capital rating. UTB is headquartered in Central Florida. For more information, visit Urban Trust Bank online at: www.urbantrustbank.com : .



ICR, Inc. for Think FinanceKellie Baldyga, 203-682-8254 Kellie.Baldyga@icrinc.com : mailto:Kellie.Baldyga@icrinc.com orUrban
Trust BankTraci Otey Blunt, 240-744-7858 press@rljcompanies.com : mailto:press@rljcompanies.com