2009-11-09 13:39:37 - Trussloft, the UK’s largest loft convertor, completing some 200 loft conversions a year, doubles traffic and triples sales lead conversion, using The WebMarketing Group’s proprietary technology and tools.

Ripon based Trussloft is a specialist loft conversion company. Many home owners believe that modern houses with “W” shaped trusses cannot be converted, but Trussloft has both a clever system and the technical capacity to easily convert lofts with the minimum of disruption and cost.

The company relies on Google searches for a majority of revenue as internet searchers use keywords

such as “loft conversion” – excellent search rankings are crucial and this is where The WebMarketing Group has helped Trussloft. In addition to increasing traffic, The WebMarketing Group (WMG) has worked to increase conversion of visitors into prospective sales leads through key website designs and tweaks.

WMG worked with Trussloft to enhance online visibility, improve conversion rates and deliver measurable results for the company’s online marketing drives.
Trussloft’s existing website was redesigned to increase traffic flow using tried and testing SEO techniques such as LTaS Long Tail keyword SEO which captures otherwise ignored search engine market share. Conversion rates were also improved using M-VAP to make minor, yet highly critical, changes to make calls to action more prominent. M-VAP works to funnel visitors to the desired pages, action or target

The new site went live in October of 2009 and immediately delivered results with sales enquiries nearly trebling within a month.

The WebMarketing Group works with approximately 800 clients both in the UK and abroad and works to deliver measurable results using white hat SEO techniques.

Jeremy Fenn, Financial Director of Trussloft commented that, “We could have used any web developer, but WMG take an end to end approach looking at every aspect of the site with a view to maximising the performance of it. They also used SEO tools and expertise that we weren’t able to find elsewhere. The site looks a lot better but more importantly it’s now a critical link in a process that delivers the biggest number of leads. It’s had a dramatic affect on our business.”