2012-02-10 10:12:09 - Effective immediately, personalised product recommendations closely corresponding to customer needs will be displayed for visitors to and customers of the Swiss online shop www.ackermann.ch. This is made possible by implementing the prudsys RDE into the shop system, thereby generating intelligent purchase recommendations based on current customer behaviour in real time.

Effective immediately, the online shop of Swiss mail order company Ackermann is proof that tradition and technical innovation can go hand in hand. The company, founded in 1871, is Europe's first German-speaking mail order company and the embodiment of the Swiss mail order business. Ackermann offers a broad selection of fashion, furniture, home textiles, shoes and sporting goods available via catalogue and online shopping.



Ackermann also stands for outstanding, comprehensive customer service. To offer special service to its online customers in particular and to increase customer satisfaction, the Zurich-based company has integrated the prudsys AG Realtime Decisioning Engine, or prudsys RDE for short, into its shop system. This real time analytics system analyses the current purchasing and click behaviour of customers

and, based on this information, displays highly personalised product recommendations at various points in the online shop.

The customer or shop visitor is thus not offered random products for purchase but rather products tailored to customer buying interest.



Not only does this special type of personalised customer approach increase customer satisfaction, it also increases sales as well as the cross selling and up selling potential of the shop.



When faced with selecting a so-called "recommendation engine", Ackermann Vertriebs AG decided on the prudsys AG system because of its technological advantage and the fact that it boasts impressive modularity and flexibility. In addition, the prudsys RDE is already being successfully used by over 50% of the Top20 mail order companies in Germany.





About Ackermann:

The Ackermann mail order company was established in 1871 by Johann Ackermann in Entlebuch/Lucerne and was Europe's first mail order business. Since its foundation, the Ackermann mail order company has evolved to the point where it is the embodiment of the Swiss mail order business and is the most well-known mail order company in Switzerland. 100% customer orientation, a product range with an outstanding price/performance ratio and excellent customer service are the tenets of the traditional Swiss mail order company. As the Swiss mail order company, Ackermann offers customers a large selection of fashion articles, furniture, shoes, leisure products and a wide variety of sporting goods and brand name products such as Adidas, Triumph and Geox via catalogue or online shopping.

For more information please go to: www.ackermann.ch



contact:



Ackermann Vertriebs AG

Helmut Mahringer

CH-8088 Zürich

presse@ackermann.ch