2007-03-14 23:11:52 -

LOS ANGELES, March 14 /PRNewswire/ -- The future of fitness will arrive in Dallas in 2008 when The Sports Club Company, whose leadership and innovation has revolutionized the athletic club industry for the past three decades, opens The Sports Club/LA in Dallas. The luxury, private membership sports and fitness complex, hailed by Los Angeles Magazine as "A sports palace -- the Acropolis of physical fitness centers" and by the New York Times as a "mini-resort" with "miles of machines where service and convenience rule" will combine state-of-the-art facilities

with the most popular and progressive programs, services and amenities from both the East and West coasts (including jewels -- The Sports Club/LA in Los Angeles and The Sports Club/LA in New York). The Sports Club/LA once again redefines fitness.

Located at the new Park Lane Place across North Central Expressway from NorthPark, The Sports Club/LA will be an 80,000 square foot, $35 million dollar luxury sports and fitness complex offering over 30 different sports and fitness options under one roof. The Club will feature a Grand Lobby of polished stone and exotic woods showcasing a reflection pool and three story window wall with views across the Park Cities, a 15,000 square foot Weight Training Gym, a 150 piece Cardiovascular Center with each piece of equipment featuring a personal TV, an NBA size gymnasium with two Basketball Courts, The Sports Club/LA Fitlab providing full service health and fitness assessments, a Nutrition Center staffed with Registered Dieticians, a Flexibility Center, 'For Kids Only' childcare for members' children and a junior size Olympic Swimming Pool opening onto a luxurious Outdoor Sundeck with awe-inspiring Dallas views. Additionally, members will enjoy four Group Exercise Studios -- each specially designed for the individual class format -- including a REV Group Cycling Studio, a BodyArt Pilates/Gyrotonic Studio and a Yoga Studio offering 8 different types of yoga.

The Sports Club/LA in Dallas will also feature The Sports Club/LA Splash destination cityspa and bodymind retreat, combining a complete menu of traditional spa services and rejuvenation therapies. A Locker Room Concierge will be on hand for locker keys, fresh towels and sundry items. Additionally the Club will feature a high-end Activewear Boutique, richly appointed Daily Locker Rooms as well as private Executive Locker Rooms with lounges and personalized laundry service, Valet Parking and The Sidewalk Cafe, healthy gourmet dining complete with an Outdoor Dining Patio. "These are just a few of the features that make The Sports Club/LA in Dallas a blend of the ultimate athletic and health club with the amenities offered by a world class resort. It is a true urban country club," says Nanette Pattee Francini, co-founder of The Sports Club Company.

The five-star operator of sports clubs worldwide, The Sports Club Company changed the shape of the fitness industry forever when The Sports Club/LA opened in Los Angeles in 1987. Industry leaders proclaimed that The Sports Club Company had redefined the future of the industry with their strong emphasis on staff professionalism, member service, cutting-edge programming and luxurious, state-of-the-art facilities " ... the ultimate sports and fitness center" (Los Angeles Times). Memberships were sold out within weeks and continue to attract international movers and shakers, as well as celebrities such as Magic Johnson, Jack Nicholson, Mark Cuban, Tom Cruise, Jamie Foxx, Jessica and Ashlee Simpson, Demi Moore, Kevin Bacon, Usher, George Clooney, Michael Jordan, Diana Ross, Mark Wahlberg, Justin Timberlake, Matthew Perry, Kim Cattrall, John Travolta, Christy Turlington, Jessica Biel and many others.

An innovative leader in the fitness industry since 1979, The Sports Club Company develops, owns and operates luxury sports and fitness complexes on both coasts. The Sports Club/LA members have their choice of a one-club membership or a Bicoastal membership, which allows the member the use of The Sports Club/LA in Los Angeles, The Sports Club/LA in Beverly Hills, The Sports Club/LA in New York, The Sports Club/LA in Washington DC, The Sports Club/LA in Boston, The Sports Club/LA in San Francisco, The Sports Club/LA in Orange County, The Sports Club/LA in Miami, as well as Reebok Sports Club/NY.

For further information on The Sports Club/LA, visit the website at http://www.thesportsclubla.com/

Contact: Nanette Pattee Francini The Sports Club Company (310) 479-5200

Source: The Sports Club Company