2009-11-09 14:31:03 -

The Retail Outsource : today announced the addition of Heather Anderson as vice president of marketing and business development. In this role, Ms.

Anderson is responsible for the positioning and growth of the services and products offered by The Retail Outsource and its related companies: SYMBITS : , an IT managed services provider; and Mobile

Insight : , a wireless handheld-based field force automation, compliance and reporting application developer.

“The Retail Outsource is really coming into its own in the retail consultation, staffing and management space, and Heather is a natural and welcome addition to our management team,” said Brett Beveridge, CEO.

“With her extensive background in retail marketing, and management experience specifically in the retail outsource and consultation : space, we’re now poised to see the meteoric growth we’re capable of executing.”

A true retail sell-through professional, Ms. Anderson has spent the past 15 years developing highly effective in-store marketing and sales programs for companies of all sizes and stages of their life cycle in the CE, wireless and telecommunications industries, which led to an American Business Award for Best Marketing Team in 2002. Most recently, her work at Pulse Interactive, LLC, broadened her expertise into retail-focused social learning platforms and software-as-a-service.

With extensive business development, promotional marketing, and account management roles on the agency side with BDS Marketing, and retail and catalog channel marketing management on the manufacturer side with Iomega Corporation and Primavera Systems, her professional passions lie in consulting with clients and developing unique and flexible solutions to align their retail strategies : with in-store tactics to build brands and drive sales, as she has done for companies including Motorola, Iomega, Canon USA, Sony, Sprint, Microsoft, Philips, CompUSA, Circuit City and Vonage, among others.

She has also served in numerous volunteer leadership roles for the Consumer Electronics Association, including serving on the Wireless Communications Division Board and chairing the Promotions Committee. Ms.

Anderson holds a Bachelor of Arts in Communications from Pepperdine University.

“We’re delighted to have Heather on board to drive our business forward and help focus our offerings to our potential client base,” said Beveridge. “Her philosophy and approach to potential and current clients alike, as well as her tenacity in developing strong and lasting client relationships, is well suited to our culture and will be a tremendous asset in the growth of The Retail Outsource as well as SYMBITS and Mobile Insight.”


About The Retail Outsource

Headquartered in Miami, FL, The Retail Outsource is one of the nation's leading outsource agencies specializing in retail consultation, turnkey store opening & management : , and sales staffing : . To learn more about the services The Retail Outsource offers to retailers, manufacturers and service providers, visit www.theretailoutsource.com : .


The Retail Outsource, Inc.Heather Anderson, 786-539-1598 handerson@theretailoutsource.com : mailto:handerson@theretailoutsource.com