2008-10-07 02:31:00 -

www.theorchard.com - The Orchard Deana Graffeo, 646-237-3780 dgraffeo@theorchard.com Following the recent unveiling of its physical distribution arm, acquired as part of its acquisition of leading US independent TVT Records, The Orchard, a global leader in music and video entertainment, today announced the first label signings to its TVT Distribution physical sales platform. Acrobat Music,

Ernest Jenning Record Co. and Wu Music Group have each signed exclusive deals to distribute their forthcoming releases in physical format throughout the US.

The respective pacts build upon The Orchard's current digital distribution and marketing services agreements with each of the labels. Specific terms of the deals were not disclosed.

John Cooper, CEO of Acrobat Music, Inc. said, "We are very pleased to be associated with The Orchard's re-invigorated TVT Distribution operation and particularly happy to be extending our long term relationship with The Orchard, with whom we have been associated for a number of years. Indeed, The Orchard's team has shown a great deal of knowledge toward our specialist historic music range. We look forward to a long and successful relationship."

The seasoned TVT Distribution staff will work closely with The Orchard's industry-leading online sales, marketing and promotional teams to provide a fully integrated approach to both setting up new releases and to marketing existing catalogue.

TVT Distribution offers access to a broad network of brick & mortar partners, from tastemaker mom & pops, specialty accounts and niche distributors, to the largest national retailers, discount chains and one-stops.

"Out of the gate, we've had a fantastic response from labels to our physical distribution offering, and we very much appreciate the enthusiasm of our first partners, Acrobat, Ernest Jenning and Wu Music Group to entrust us with the responsibility of distributing their CDs and records," said Michael Bull, general manager of Orchard's TVT Distribution division. "Building upon The Orchard's enormous resources and terrific understanding of distribution, merchandising and third-party service, we've been able to revitalize the TVT Distribution pipeline to offer a truly unique solution to our partners. We look forward to those very first shipments hitting shelves."

Upcoming Physical Releases:

The first releases will come from Acrobat Music, a specialty label based in the UK, on October 21. Releases include albums from Miles Davis and Dave Brubeck among many others, on the label's Premier Collection imprint. All of the Premier Collection titles are showcased in "deluxe packaging" with unique, consistent packaging that includes an o-card, extensive liner notes and either a large number of tracks or lengthy playing time.

Releases from Wu Music Group will follow, beginning in December with Wu-Tang Killa Bees: The Swarm Vol. II, the hotly anticipated follow up the 1998 all-star classic, The Swarm Vol. I. In January, fans will be able to purchase Afro Samurai: Volume II The Resurrection, and in March, the latest release by Solomon Childs will hit shelves at retailers nationwide.

Ernest Jenning Record Co. have a number of releases slated for late 2008 and early 2009 in the CD, LP and 7" formats. New releases by Takka Takka, Pegasuses-XL, Dalek, The Black Hollies, and hot up-and-comers The Nouvellas and Still Flyin' will all see physical release through The Orchard/TVT, as well as digital release.

About The Orchard(R)

The Orchard (NASDAQ: ORCD) controls and globally distributes more than 1.3 million songs and over 5,000 video titles through hundreds of digital stores (e.g. iTunes, eMusic, Google, Netflix, V CAST) and mobile carriers (e.g. Verizon Wireless, Vodafone, Bell Canada, 3). With operations in 29 regions around the world, The Orchard drives sales for its label, retailer, brand, and agency clients through innovative marketing and promotional campaigns; brand entertainment programs; and film, advertising, gaming and television licensing. A pioneer in digital music and media services, The Orchard fosters creativity and independence.

The Orchard is a registered trademark and The Orchard logo is a service mark of Orchard Enterprises NY, Inc. All Rights Reserved.

Forward Looking Statements

This release may contain certain forward-looking statements regarding The Orchard's expectations regarding future events and operating performance within the meaning of Federal Securities laws that are subject to certain risks and uncertainties and involve factors that may cause actual results to differ materially from those projected or suggested. Factors that could cause actual results to differ include, but are not limited to, the ability of The Orchard to distribute certain products and artist recordings. Undue reliance should not be placed on such forward-looking statements as they speak only as of the date hereof, and The Orchard undertakes no obligation to update these statements to reflect subsequent events or circumstances except as may be required by law. Additional factors that could cause actual results to differ materially from those projected or suggested in any forward-looking statements are contained in The Orchard's most recent periodic reports on Form 10-K and Form 10-Q that are filed with the Securities and Exchange Commission.

Acrobat Music, Ernest Jenning and Wu Music Group Ink Deals for
Physical Product Distribution in the US