2014-07-17 16:36:07 - As Live Mobile TV and the Video on Demand technology continues to evolve at pace, UK start-up NETV Network makes it easy for all broadcasters, media owners and brands to ‘go mobile’.
NETV Network Limited have developed a ground breaking mobile TV app which combines the two fastest growing, most powerful and effective channels for reaching and engaging with audiences; video and mobile! The beta service goes live on 18th July 2014 and it will enable audiences to have a truly great TV viewing experience on the go.
For broadcasters, consumer brands, media and marketing organisations the customisable and unique Live Mobile TV and Video on Demand capability enables them to ‘own the channel’ via their own app and deliver high quality content directly to viewers wherever they are. Impressively, this can be over a normal 2G/3G mobile phone network without the need to access a 4G or wireless network, a challenge
still hampering many of the emerging and current mobile solution providers in this sector.
The ‘plug and play’ app is already compatible with iPad & iPhones, Mac OS, Windows mobile, Android, desktop, smart TVs and Nokia operating systems.
For viewers, the user friendly interactive interface offers simple navigation and a host of useful features which will continue to be updated and integrated into the core NETV technology to further enhance the user experience. Already integrated with social media channels and websites, the app provides a real opportunity to share content within social networks and communities.
Access to broadcast on the NETV Network is free and open to almost all channel owners, brands and media owners who can choose to offer their channels free or as a premium subscription service*.
For organisations that want their own Live Mobile TV app the NETV ‘plug and play’ white label solution is now available with a range of innovative features including interactive advertising tools to drive revenue.
When the NETV Network goes live on 18th July 2014, channels available will include a combination of leading terrestrial, Freeview, satellite and IPTV channels including independent broadcasters, international networks, regional TV and several leading consumer brands.
Jotham Danquah, founder of NETV said: "We are really pleased to launch the NETV Mobile TV app in the UK and to make what we know will be a completely game changing mobile TV technology, available to broadcasters and content owners in the UK. The benefits for the viewers are immeasurable and will change the way they view TV for ever”.
He added, “It has been a long process over several years developing the technology in Africa and in a number of other territories across the world where we focused on addressing the issue of unacceptable buffering and poor quality pixelated images that resulted from inadequate internet connection via mobile devices.
My view was that if I could get it to work well in Africa, then in the UK it will be brilliant".
* (subject to approval)