2010-05-28 02:10:59 - The Magalog Guy talks about his passion for design and how passion in sales and marketing material increase sales.

Small business owners and entrepreneurs who want to know more about growing sales and using their greatest strengths to make their business more successful will enjoy the interview with the Magalog Guy, Mike Klassen, on The Power of Passion in Business series.

Host Bill Gluth created the series to provide ideas and inspiration on how powerful and effective passion is when used as a value-sharing, business-building/sales and marketing element.

According to Gluth, "Passion is vital to entrepreneurs because most people in business have a hard time selling and promoting what they do in general. However, when passion is added to the mix, even the most introverted people will scream their offer from every roof top they can find. The reason? They have

to. The passion is so strong in their hearts that they have no other choice but to share it with others."

Gluth's interview touched on Klassen's transition into the world of direct market design and how passion for his work and helping other people allowed him to overcome obstacles successfully and reach higher goals.

The two also discussed how a company's passion for what they do can be applied to sales and marketing material so that resonates with people and helps anyone in business gets better results.

The interview is available through The Magalog Guy Podcast on iTunes (bit.ly/bHTdjE) and The Power of Passion in Business website (powerofpassioninbusiness.com).

About The Magalog Guy
Mike Klassen, The Magalog Guy, is a direct market designer specializing in the layout of Magalogs, Slim Jims, Issuelogs and Bookalogs.

In addition to working with clients across North America, Mike has taught copywriting and design in college and conference settings. His articles and advice on marketing and design have appeared in Print Professional Magazine, Home Business Magazine, Inside Freelance Design, and his own Magalog Guy Podcast on iTunes.

Mike is the author of "Increase Sales & Build Deeper Connections: How To Get Prospects To Pay Attention To The Story They Want And Need To Hear Before They Buy." The free book, and other free marketing resources, are available at: www.magalogguy.com