2010-06-30 00:18:30 - A new podcast from The Magalog Guy helps businesses boost sales, and improve sales effectiveness and efficiency through magalog marketing.

While they've been used since the 80s, many businesses are just now learning about the power of magalog marketing.

Magalogs are a combination magazine and catalog, creating a marketing format that allows businesses to build a deeper connection with customers and prospects.

Companies such as Avon and Zappos have been using magalogs to increase brand awareness and create a more personal connection with their customers.

Graphic designer Mike Klassen, The Magalog Guy, has created The Magalog Guy Podcast to teach businesses about magalog marketing.

According to Klassen, "Magalogs have been used in the health and financial industries from the start. But now, other industries are discovering that same value and exploring how to incorporate magalogs into their marketing mix. The Magalog Guy Podcast covers

issues and pitfalls these businesses should know about."

Through the podcast, Klassen shares his experience with magalogs and talks with other experts in the magalog and marketing world. Klassen says it's not just the format that's important, it's the content that goes into the magalog, and the right mailing list. "Without great copy and a solid mailing list, the best looking magalog in the world will fail. Too often businesses think that the magalog itself is the key to success. But it's just part of the success equation," says Klassen.

The podcast is available through iTunes (bit.ly/bHTdjE) and The Magalog Guy website (magalogguy.com/podcast/).

About The Magalog Guy
Mike Klassen, The Magalog Guy, is a direct market designer specializing in the layout of Magalogs, Slim Jims, Issuelogs and Bookalogs.

In addition to working with clients across North America, Mike has taught copywriting and design in college and conference settings. His articles and advice on marketing and design have appeared in Print Professional Magazine, Home Business Magazine, Inside Freelance Design, and his own Magalog Guy Podcast on iTunes.

Mike is the author of "Increase Sales & Build Deeper Connections: How To Get Prospects To Pay Attention To The Story They Want And Need To Hear Before They Buy." The free book, and other free marketing resources, are available at: www.magalogguy.com