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The Gift of Giving: BMO Holiday Study Finds Canadians Moving Away from Traditional Giving - Almost two-thirds would opt for a donation made on their behalf rather than receiving a holiday gift

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© Marketwire 2012
2012-12-19 11:03:04 - - More than three-quarters like the idea of making a charitable donation on someone else's behalf instead of giving a present - Almost half of Canadians volunteered in 2012

TORONTO, ONTARIO -- (Marketwire) -- 12/19/12 -- This holiday season, many Canadians are opting for charitable giving rather than handing over a traditional gift-wrapped present to family, friends and colleagues.

According to a study issued today by BMO Harris Private Banking, almost two-thirds of Canadians (62 per cent) say they would prefer having someone make a donation on their behalf instead of receiving a gift.

The study, which examined donating and volunteering in Canada, revealed that a growing number of Canadians are open to changing the concept of holiday gift-giving. Other key findings include:

--  More than three-quarters (78 per cent) say they would consider making a
    charitable donation on someone else's behalf instead of giving a
    tangible gift. 
--  Almost half (45 per cent) volunteered over the past year.

"It says a lot that many Canadians are moving away from the traditional idea of gift-giving and becoming more creative about what and how they give," said Marvi Ricker, Vice President and Managing Director, Philanthropic Services, BMO Harris Private Banking. "Many of us are fortunate and have everything we need, yet during the holiday season we put together our wish lists. Donating to a charity, on the other hand, is a win-win situation because both the giver and the receiver benefit by knowing they're playing a role in contributing to a worthwhile cause."

"It's also important to keep in mind that giving back to your community doesn't only have to be about money," added Ms. Ricker. "Volunteering during the holidays and throughout the year is a great alternative to tangible presents, especially if you have a tight budget. It also teaches children and teenagers valuable life lessons about responsibility."

BMO Harris Private Banking offers the following tips to keep in mind when giving to others this holiday season:

Consider the Recipient's Interests: Do you know what issues matter to the person on whose behalf you're making the donation? Does he/she volunteer with a particular organization? Aligning your donation with the recipient's interests will make your charitable gift that much more meaningful and appreciated.

Beware of Fraudulent Charities: If you are solicited for a donation by phone, ask for the charity's registered name, address and telephone number and offer to make a donation online. Then verify with the Canada Revenue Agency that the organization is a registered charity or is affiliated with one. If everything checks out, write a cheque and address it to the charity rather than the soliciting individual.

Obtain a Tax Receipt: Always ask for proof that your contribution has been submitted. Not only will this benefit you at tax time, but an official receipt also ensures the charity is properly registered. Consider having the tax receipt sent to the person on whose behalf you are donating, as they will get both the honour and the tax benefit.

Volunteer Your Time: If you have a few hours or days to spare, take the opportunity to volunteer during the holiday season to help people in need.

Regional Breakdown                                                          
                                   Total   ATL    QC    ON MB/SK    AB    BC
Percentage who prefer having                                                
 someone make a donation on their                                           
 behalf instead of receiving a                                              
 gift                                 62    58    49    69    64    70    60
Percentage who say they would                                               
 consider making a charitable                                               
 donation on someone else's behalf                                          
 instead of giving a gift             78    88    55    87    82    81    84
Percentage who have volunteered                                             
 over the past year                   45    55    38    48    47    46    41

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The surveys conducted by Pollara were completed between November 2 and November 9, 2012 and between December 6 and December 10, 2012, each with a sample of 1,000 Canadians 18 years of age and older. Probability samples of this size would yield results accurate to +/- 3.1%, 19 times out of 20.


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