2014-01-09 19:43:47 -
Raleigh, NC, January 9, 2014 - The Channel Company today announced that Kathryn Rose, Sales Director for the Partner Marketing Division of The Channel Company’s SharedVue platform, is scheduled to speak at the Citrix annual partner summit in Orlando, FL January 12-14. The session, titled “Exponentially Grow Your Pipeline with Social and Traditional Marketing” will offer participants practical, quick, yet impactful ways to optimize their traditional and digital marketing efforts that will help increase online visibility and gain mindshare. Kathryn is also a leading author, social selling and inbound marketing strategist.
“With over 70% of a customer’s buying decision based on information they find online—before they engage with a salesperson-- it is critical that partners position themselves as an
experienced thought leader providing solutions that meet the client’s needs,” says Rose. “It’s not enough to just be partnered with a company that offers a great solution, like Citrix. Partners must put together a strategy that allows them to be found and stand out from the crowd if they want to win the business.”
The session also features Louise Malinosky, Citrix Global Channel Marketing Manager, responsible for demand generation and marketing automation platforms at Citrix. In this session, Louise will highlight the variety of tools Citrix offers to partners to help accelerate their marketing efforts and build pipeline.
“Citrix offers partners a wealth of free programs and lead generating tools, including content syndication, co-branded emails and turnkey services through our Concierge platform,” says Malinosky. “I want partners to see how adopting an integrated approach and blending inbound marketing tactics can prove a winning combination for any organization, which is exactly why we invited Kathryn to speak. Her expertise in social selling and inbound marketing will certainly help our partners become more savvy in using these tools and driving more business.”
The session, numbered SUM143, will be offered on January 13 at 4:00pm and will be open to all attendees of the Citrix Summit in Orlando, FL.
About The Channel Company
The Channel Company is the channel community's trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at www.thechannelcompany.com.