2008-10-07 13:59:02 -

- The Bon-Ton Stores, Inc. (NASDAQ: BONT) today announced that management will participate in the Wachovia 2008 Consumer Growth Conference in New York City at The Palace Hotel. Bud Bergren, President and Chief Executive Officer, and Keith Plowman, Executive Vice President and Chief Financial Officer, are scheduled to present on Wednesday, October 15, 2008 at 8:00 a.m. Eastern Time.

The presentation will be available through a web broadcast on the Company's website. To access the presentation, please visit the Company's website at investors.bonton.com.

The Bon-Ton Stores, Inc. operates 281 stores, including twelve furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, under the Parisian nameplate, three stores in the Detroit, Michigan area. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. For further information, please visit the investor relations section of the Company's website at investors.bonton.com.

The Bon-Ton Stores, Inc.
Mary Kerr, 717-751-3071
Vice President
Investor and Public Relations
mkerr@bonton.com