2008-01-23 02:42:37 -

www.paid.com - Heartthrob WINSOR HARMON, who stars as Thorne Forrester on The Bold & The Beautiful, has contracted PAID, INC. celebrity services (OTCBB:PAYD) to create and manage his online presence internationally, including development of his personal web site, ticketing and event management for fan experience events/meet & greets with fans world wide, and sales of his exclusive

lines of merchandise. The three-year contract commences immediately.

Due to his longstanding role on the world's most watched television soap opera/telenovela in the world, The Bold and The Beautiful, which airs in over 140 countries and is seen by millions of viewers each day, HARMON has attracted legions of fans across the globe. His special appearances overseas have attracted tens of thousands of ravenous fans to single events.

"WINSOR is one of the most recognized television stars in the world," said Frank Cimler, Esq, Harmon's representative. "Due to the insatiable appetite fans have for anything related to WINSOR, we've selected Paid, Inc. celebrity services to help us organize and manage our relationship with the fans. Paid clearly has done an excellent job in managing fan experiences with other celebrities domestically and abroad and has the added advantage of providing turnkey services for the web site, fan club management and merchandising, including pick-pack-ship. I anticipate that Paid's services will be used by many celebrities in the vast television star market space."

Cimler added, "The new ecommerce platform through Paid will provide the perfect channel to market WINSOR's clothing line, fan experience packages and merchandise directly to his multitude of fans. We're currently in discussions with Paid regarding a series of special appearances and WINSOR's new Bambino Goth line of baby clothing that will launch in 2008 via his new web site."

Leveraging HARMON's high profile and worldwide renown, Paid will be organizing a series of meet & greet events and fan experience packages at hot spots worldwide that may include cruise vacations with WINSOR, special appearances at upscale hotel chains and live video conferences with fans.

"Our contract with WINSOR opens a new and very exciting area of entertainment to Paid celebrity services," said Keith Garde, Paid, Inc. celebrity services president. "Television stars, particularly those in soaps, have huge and very loyal fan bases who rarely get to see their favorite stars in person. This presents a fantastic opportunity for us to design creative and memorable fan experience events that will be unique to each star."

"WINSOR has such charisma and stature with his fans that it will be a true pleasure to develop innovative interactive activities for him and his fans," Garde noted.

WINSOR's web site, which is expected to launch in multiple languages in the first quarter of 2008, will include extensive photographs of WINSOR from throughout his career and candids of this many-faceted star who enjoys football, riding, motorcycles and martial arts. Fans will have the opportunity to purchase ring tones, wallpaper, calendars, fan club memberships, a new cookbook he is authoring that is expected to be published in 2008, as well as a wide range of merchandise. The web site will feature the highlights of his career and his passions such as his talent as a country and western recording artist - including his most recent album, Stars of Texas, released in August 2002.

Before assuming the role of Thorne Forrester on The Bold and the Beautiful, HARMON portrayed Del Henry on All My Children. Prior to his AMC stint, he landed an international modeling contract that allowed him to travel extensively throughout Europe. He also filmed numerous commercials, including an infamous stint as The Marlboro Man.

Born in Crowley, Louisiana, Harmon grew up in Rockwall, Texas. As one of the country's top rated high school running backs, the top colleges in the country recruited him. He decided to attend Texas A&M (Agricultural and Mechanical University) on a football scholarship.

The Bold and the Beautiful (www.boldandbeautiful.com) has been broadcast on the CBS Television Network since March 23rd 1987 and will celebrate 21 years on the air in March 2008. Since May 2001, it has been the only daytime drama simulcast in English and Spanish utilizing SAP (Secondary Audio Program) technology. Currently viewed in over 150 countries internationally, the series was the 2007 recipient of the TV Audience Award at the 47th Monte-Carlo Television Festival Golden Nymph Awards Ceremony for delivering higher ratings worldwide in 2006 than any other daily drama series. The show has garnered over 35 Daytime Emmy Awards.

About Paid, Inc.:

Paid, Inc. operates a diversified set of businesses, including its celebrity services and AuctionInc ecommerce technology businesses. Using proprietary patent-pending technology, Paid's innovative AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and web site development and hosting. Paid, Inc.'s celebrity services provides celebrities and organizations with official Web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages and web site content to attract tens of thousands of visitors daily. The Company also sponsors autograph signing events and other sports marketing services for sports clientele. The Company's common stock is traded on the OTC Bulletin Board under the symbol PAYD. For further information, visit www.paid.com.

Forward Looking Statements:

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations, profitability, business development efforts, and expectations about celebrity programs and fan club activities, technologies, and services. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-QSB, with the Securities and Exchange Commission.

For The Bold and the Beautiful/Winsor Harmon:
Domestic: Eva Demirjian, +1 323 575 3553
International: David Gregg, +1 323 575 3566
or
For Paid, Inc.:
Julie Shepherd, Accentuate PR, +1 815 479 1833
Julie@paid.com