2014-01-06 06:50:49 - Visitors to the Site Experience a Bolder Look with a Clearly Defined Message
PORT WASHINGTON, NY, January 6, 2014 – The 2112 Group unveiled its new Web site, including a new branding and e-commerce platform, making it easier for clients to access the company’s market-leading intelligence and support resources.
The new Web site ( the2112group.com) is designed to provide a user-friendly experience with improved navigation and functionality throughout, allowing customers to access detailed product and services material, with the option to share information across all major social networking sites.
In addition, helping to make The 2112 Group’s collection of research and custom content easy to browse is the new 2112 Library now fully accessible through an e-commerce platform that allows online purchases where customers can download the latest reports as well as archived documents all
in one secure location.
“Our mission is to provide our clients and partners with the best information and support resources they need to better run their businesses. Our new Web site offers easy access to tools, intelligence and support,” said Diana L. Mirakaj, chief operating officer and president, The 2112 Group.
Enhancements to the Web site include:
Improved Navigation — enables visitors find the information they need to learn more about 2112 Products, Services and Research.
Clean User Interface — allows the visitor to get as in-depth as they choose with easy to use contact forms and directories for additional information.
Research Library — a new easily searchable library of 2112’s intelligence reports and research. Users now have the option of buying premium reports directly through a new e-commerce option.
New Features — enhanced communications options for accessing services and support, as well as exclusive access to blogs, videos and business planning tools.
“The technology market and channel are dynamic. The new 2112 Web site is designed to meet the current necessities of our clients and partners. It will continue to evolve and incorporate new features to meet the ever-changing needs of the market,” Mirakaj said.
About The 2112 Group
THE 2112 GROUP is a business strategy firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services. We leverage proprietary intelligence with qualitative research, market analysis, tools, and enablement programs. Our industry experts approach each engagement by applying innovative solutions customized to meet the needs of our clients. By looking at the technology market from the viewpoint of vendors, partners and end users, The 2112 Group is uniquely positioned to develop go-to-market strategies that are beneficial to all parties from both a channel and enterprise perspective. For more information, visit us at The2112Group.com; and read our blog: Channelnomics.com.