2008-07-16 21:54:59 -

FREDERICK, MD - July 16, 2008 - This summer the Frederick Keys are changing the way that fans learn about baseball. The Keys have teamed up with the Ewing Marion Kauffman Foundation and Hot Lava Software, Inc. to bring fans a new way to learn the science behind sports. The promotion, dubbed the Sports Bytes Competition, tests fans' knowledge of

the science behind sports via their mobile phones. Throughout the months of July and August the Keys will facilitate fans to use their mobile phones in new and exciting ways to learn the science behind the baseball game that unfolds before their eyes!

Attend a Frederick Keys home game during July and August this summer and you will see a wild haired professor in a white lab coat and safety goggles. The Professor will appear in the middle innings and lead on top of the dugout. He will playfully challenge the intelligence of the audience and encourage fans to take out their mobile phones and participate by text messaging an answer in response to a science question about baseball. The Frederick Keys have embraced this effort and are committed to educating the community through the Sports Bytes Competition. Attend a Frederick Keys home game this July or August and experience, live, the thrill of the Sports Bytes Competition! Or access the questions via your mobile phone by text messaging 'sport' to 83960 and prove that you are smarter than the Professor! Sports Bytes are also available at www.hdwap.com/s.

About Hot Lava Software, Inc.

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software's content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking System TM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and a mobile content design, authoring and publishing solution to corporations, governments and universities around the world. More information is available at www.hotlavasoftware.com

About the Ewing Marion Kauffman Foundation

The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people's eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies, and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by the late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo. and has more than $2.4 billion in assets. More information is available at www.kauffman.org

Contact:

Dr. Heather Katz, Ph.D.
Sr. Instructional Technologist
Hot Lava Software
540-428-2988