2009-12-11 09:10:31 -
Telstras Sensis: a digital advertising case study - a new market research report on companiesandmarkets.com
www.companiesandmarkets.com/Summary-Market-Report/telstra-s-sens ..
Unlike most incumbent operators, Telstra has kept its directories business, Sensis, and is developing this into a multi-platform advertiser. Sensis has been able to grow the old printed advertising channel alongside its digital platforms. It has also embedded itself into the marketing strategies of SME clients, and is building strong relationships with SMEs that will be difficult for the global Internet advertising giants to replicate.
