2013-10-18 00:33:24 - Tat2X Complete Coverage™ is based on a start to finish approach to protecting body art including tattoo aftercare, sun protection and temporary coverage for work or special events.
Tat2X® was launched in 2008 by Mo Nelson with a singular goal in mind. “We wanted to help people with tattoos keep their jobs,” explains Mo. “I used to be a Deputy Sheriff at the Los Angeles County Sheriff’s Department. My friends that worked there told me about the new no visible tattoo policy and how staff members were covering their tattoos up with socks and homemade bandages. My friends came up with the idea of a tattoo cover up sleeve. I ran with it and spent over a year developing and perfecting the Ink Armor™ sleeve we sell today,” states Mo. Today Ink Armor is one of the top selling tattoo cover up sleeves Made in the USA. Thousands
of professionals wear Ink Armor sleeves every day.
“We are very proud to have helped so many people keep their jobs but we also discovered that there were people out there with smaller tattoos in hard to cover places that we weren’t helping and that’s why we are launching our Tat2X Complete Coverage Campaign,” explains Mo. Tat2X Complete Coverage™ is based on a start to finish approach to protecting body art. Tat2X has expanded its line of Tat Skin™ products to include premium tattoo aftercare cleansers and moisturizers for taking care new tattoos. For smaller tattoos that cannot be easily covered with Ink Armor the Tat Skin line has been further enhanced to include tattoo concealer and tattoo cover up tape. Tat2X Complete Coverage includes the Tat Skin Aftercare Kit, Tat Skin Concealer, Ink Armor Sleeves and Tat Skin Cover Tape. “We can now help even more people cover and protect their body art, which is why we started this business in the first place,” continues Mo.
The Tat2X Complete Coverage Campaign will be launched in October and is to include a full media blitz. A new video from the Tat2X creative team will be released featuring longtime Tat2X spokesperson Jake, who explains the benefits of the Tat2X Complete Coverage Campaign with a sense of humor and style. Tat2X will continue to expand its product offering based on feedback from customers and resellers.