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TASTY NEW SUSTAINABLY GROWN LOCAL TOMATO VARIETIES HIT SHELVES OF SELECTED SUPERMARKETS IN NORFOLK


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2013-07-24 12:46:45 - Norfolk shoppers who appreciate sustainable and delicious fresh produce can now enjoy two new innovative varieties of sustainably grown, specially selected local tomatoes from a range of Sainsbury’s stores in the county.



Cornerways Nursery, based in Wissington, Norfolk – a frontrunner in sustainably grown fresh produce – and the Greenery UK, a leading fresh produce supplier, have cultivated the exciting new varieties. They have been named after their county of origin – the ‘Norfolk Baby Plum’ and the ‘Norfolk Gold’.

Both varieties are available for purchase exclusively at the Pound Lane, Queens Road and Longwater Sainsbury’s stores in Norwich, the Hardwick Industrial Estate store in Kings Lynn, the North Walsham store and the Forest Retail Park store in Thetford.

The ‘Norfolk Baby Plum’ is a full, tear-drop shaped vine tomato which has a high level of sweetness – perfect for livening up a healthy salad or skewer roasting on a BBQ. The fresh and

juicy taste of the ‘Norfolk Baby Plum’ makes it the perfect healthy snack too.

The ‘Norfolk Gold’ variety is a unique mix of vibrant yellow and red coloured cherry tomatoes, both with a refreshingly sweet and crisp taste. The delightful mix of colours of the ‘Norfolk Gold’ variety really makes it ‘stand out’ on the supermarket shelves and certainly draws the eye of tomato lovers.

Cornerways commercial manager Henry Robertson said: “We are really excited to see these new regional lines of tomatoes launched in Norfolk. I am positive their delicious garden-fresh taste will prove extremely popular with locals.

“Looking to the future, I would like to see both the ‘Norfolk Baby Plum’ and the ‘Norfolk Gold’ varieties available in supermarkets nationwide. We are hoping they will raise Cornerways Nursery’s profile as an innovator, as well as a sustainable tomato grower.”

Both new varieties have been grown in glasshouses that use no fuel for heating. All the heat needed to maintain a year-round growing temperature of around 20oC at Cornerways Nursery is provided by surplus energy from a neighbouring sugar production process.

No mains water is used; rain and runoff water is recycled to irrigate the new varieties of tomatoes at Cornerways Nursery.

The cultivation of the two new lines of tomatoes is a new venture for Cornerways, and something that it hopes to replicate in the future.

Cornerways Nursery is home to the UK’s largest single tomato glasshouse. The nursery has recently expanded its glasshouse area from 11 to 18 hectares (26 to 45 acres), raising production from 80 million tomatoes to 140 million tomatoes annually.

The ‘Norfolk Baby Plum’ and the ‘Norfolk Gold’ tomato varieties will also be available in selected Sainsbury’s stores in Suffolk, Peterborough and Cambridgeshire.


Author:
Tammy Norris
e-mail
Web: www.metrixmarketing.co.uk
Phone: 01733564906

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