2013-02-19 13:02:24 - Danish BI and Analytics vendor TARGIT keeps its position as a “Niche Player” in the mature and competitive market for BI and Analytics products (see "Magic Quadrant for Business Intelligence and Analytics Platforms" by Kurt Schlegel, Rita L. Sallam et.al., February 2013).
Leading IT analyst firm Gartner, who composes the Magic Quadrant annually, still sees lots of unmet demand for BI and Analytics platforms. Actually, many midsize enterprises have yet to even start their BI and analytic initiatives.
“Many of these enterprises are dedicated to MS Dynamics systems, and fortunately for us, we have always been a market leader in the MS Dynamics segment,” states TARGIT CEO Mr. Morten Sandlykke. “We consider this segment to be our home turf as we have our roots in Denmark and figuratively grew up with Navision and Axapta, the Danish ERP vendors that later on became the core Microsoft Dynamics products known today as NAV and AX. We are proud of that position, and we want
to be clearer about our focus in our future branding. We deliver the best BI and Analytics add-on to Dynamics and I see no need to keep that a secret to the rest of the world,” Morten Sandlykke says with a smile in his eye.
TARGIT is known for their way of making BI manageable to all with the integrated capabilities across all BI features in a complete decision cycle.
“This decision cycle, or the action loop as we like to call it, is the foundation of TARGIT’s product philosophy,” says TARGIT CTO Dr. Morten Middelfart. “Before taking action, you go through stages of observation, orientation and decision. Since each stage involve different disciplines in business intelligence and analytics, a high degree of user-friendly integration is key. We have spent more than a decade perfecting this decision centric approach in TARGIT Decision Suite, so we are very excited that it is deemed one of our core strengths and key differentiators from competition.”
Today, TARGIT has a strong presence in Europe, North and South America thanks to a dedicated reseller channel. Just as dedicated users recognize TARGIT for their products’ overall user-friendliness and high quality.
“It feels great to be recognized, which we believe is for our continuous efforts to improve user-experiences through the entire decision process. We will take this experience to a whole new level with our new and improved solution TARGIT Decision Suite 2013 this spring,” ends Morten Middelfart.
Gartner's view is that the market for BI and Analytics platforms will remain one of the fastest growing software markets. In fact, the compound annual growth rate for the BI and analytics space is expected to be 7 percent through 2016.
About The Magic Quadrant:
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According to Gartner, TARGIT is the world’s largest BI vendor for companies using Microsoft Dynamics NAV or AX. In fact, more than 60 per cent of TARGIT clients are using one of the two ERP systems. TARGIT Headquarters is located in Denmark while two US subsidiaries are located in Tampa, Florida and Boston, Massachusetts. Additionally, there are distribution offices in more than 10 countries worldwide.